Technology has developed over the years. Its impact can be seen in the rise of new business models that have been successful. More recently, high-growth companies have adopted Revenue Operations (RevOps) as the main strategy in their go-to-market plans.
RevOps is meant to bring together all customer-facing operations, people, and teams to drive growth and make operations more efficient. But many companies have a problem of misalignment between marketing and sales, which is why they are unable to generate revenue.
In this episode of RevOps Champions, our host Brendon Dennewill welcomes Troy Thibodeau. They get into the pillars on which successful revenue teams are currently building their businesses. They also discuss the impact of technology on customers and employees and how it has changed the business world.