On this week’s, Naomi & Sadie are diving deep into all things fitness and wellness marketing, calling out some of the more manipulative marketing tactics, and sharing how we can be both more conscious consumers AND responsible in our own work of marketing health-based programs & services. We're talking about: why weight loss marketing is false advertising, before & after photos, results-not-guaranteed testimonials, too-good-to-be-true claims, high pressure sales, pain points, and all kinds of other manipulative marketing techniques. Plus, a fun conversation about ridiculous fitness products (Shake Weight, anyone?) and ridiculous diet claims from grocery aisle magazines!
You can stay up to date on all things Satisfaction Factor by following us on IG @satisfactionfactorpod!
And if you're a fitness or wellness professional interested in incorporating in your work and your marketing, be sure to check out Sadie's new FREE on-demand mini-course, Wellness Without Weight Loss!
Here's where to find us:
Sadie Simpson: www.sadiesimpson.com or IG @thesadiesimpson
Naomi Katz: www.happyshapes.co or IG @happyshapesnaomi
For this episode's transcript, visit: www.satisfactionfactorpod.com
This episode references:
Emily Eley Coaching
Rachel & Sara Turner
Natalie Topalian (The Brand Copywriter)
Katie Kurtz, MSW, LISW-S