This week, the SphereCast team speaks with Yaniv Grinblat, Head of Business Development at Bridgify — a Tel Aviv-based travel and hospitality startup that uses technology to take the pain out of travel planning. At this point in his career, Yaniv is a travel industry expert. Prior to joining the team at Bridgify, he founded his own business — TripN’wize — which sought to make public transportation in Tel Aviv more accessible for area tourists.
It’s no exaggeration to claim that Yaniv, as the head of sales at a hospitality startup, might have the hardest job in the world right now. As a global pandemic has upended his beloved industry, Yaniv has been forced to innovate — creative sales strategies, nontraditional pricing models. Whatever it takes to keep the lights on and reach the post-pandemic travel boom. On the podcast, Yaniv deep dives on how COVID-19 has changed travel forever and how he’s been forced to live “outside the box” in 2020 to offer a product that can truly bring value to both businesses and consumers.
"As the head of business development and sales, I have to think, 'What are the ways to bring cashflow to our company within the COVID days, when I know that our most valued customers cannot pay.'"
"When we approach hotels now [post-COVID], we tell them that it's not just about delivering a better experience for travelers. It's also about helping you, as a hotel, recover faster. We're helping you get extra money from something you don't currently earn from."
"As a startup in the travel industry, we quickly found out that, in order to be a successful B2C company, we needed to have deep pockets marketing-wise. It's hard to acquire customers, especially in the early stages when you have no funds."
"I think the travel industry will try to forget as fast as she can what has happened here in 2020. Honestly, I'm unsure if there's any way to prepare for this type of scenario."
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