This week, the SphereCast team interviews Miruna Bicoli, Chief Operating Officer at BlueBat Games — a Vancouver-based company that produces white label social casino games for ground-based casinos. Before being promoted to Chief Operating Officer in January of 2022, Miruna spent nearly two years as BlueBat’s VP of Product and Managed Services. Prior to her run at BlueBat, Miruna held a variety of product, operations, and customer service roles at various gaming and software companies.
Miruna’s passions for product and leadership come to the forefront throughout this interview. To Miruna, the data only tells part of the story. A true product professional will know how to find the balance between hard data and real customer feedback. And, for product leaders, even while navigating this friction, they must stay concerned with developing employees, encouraging innovation, and promoting integrity. All of this and so much more on this week’s episode of SphereCast.
"The role of leaders has dramatically changed over the past few years... They need to be enablers of innovation, even if it means making mistakes... They must focus on developing and mentoring others... And they need to be promoters of ethics and integrity."
"Data without context tells you nothing... If you don't combine data with actual feedback, you basically have nothing. You only have assumptions."
"There are moments in the product world where data will say one thing, but end user feedback will say another thing... That's when the value of a real product person is shown... You must pay attention to why the end user is giving you that feedback."
"Here, we build a platform for our clients — the casinos. But we need to have in mind the end users — the players. So the main challenge with our product is having to always have B2B-world and B2C-world aligned... Sometimes you know what the client wants is not what the end user needs."
"You never really get it right. Product isn't about getting it right. Product is about putting something out and iterating on it, based on feedback you get. You throw something against the wall and see what sticks."
"I am a product-focused person at the core. Working in customer service, I witnessed how bad products impact customers."
"When it comes to the latest technology innovations, I have to say I 100% rely on my team... I know products, and I know what I want to do with the product that I'm managing. I don't know how to get there, so I have to rely on everyone around me to take me there."
"If you hire someone, you start by trusting them right away. They don't have to earn your trust. Otherwise, don't hire them."
"You need to be ready for anything. You plan for something, and your plans change. You need to be able to quickly adapt everything in your life to the new plan."
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