The guest on today’s episode is Lauren Gonzales. She is an award-winning designer and creative director. She has worked in the creative industries for over 13 years with a background in illustration, design, and animation. After working in-house as a Creative Director for 6 years, Lauren set out on her own, building a design business from scratch with a strong focus on brand identity and package design for Amazon sellers. Her studio has since had the opportunity to work with hundreds of e-commerce clients, including Disney, helping increase conversions by creating brand recognition and customer loyalty. In today’s episode, she discusses telling your brand story, the right way.
Quote of the Show:The points not to repeat in A+ are the photos themselves but you can repeat things that are important to your audience. The best way to find them is to look at your competitors’ reviews. Look at the bad reviews and look at the good reviews and see what people say they like or do not like. They will tell you the pain points and emphasize how you solve them.
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