Putting on The Customers Hat for Listing Success - Izabela Hamilton - Amazon Legends - Episode #212
Play • 1 hr 8 min

The guest on today's episode is Izabela Hamilton. She is a highly respected keynote speaker, business strategist, and advocate for wealth creation who has devoted her life to helping others achieve financial freedom. She is the CEO and Founder of RankBell. She is a technology enthusiast passionate about all things AI, blockchain, brain development, mindset, power, intelligence, spirituality, and personal growth. She is on a mission to inspire and help entrepreneurs build and grow profitable businesses. As a motivational speaker and industry leader, Izabela hopes to inspire women and young entrepreneurs to follow their dreams, follow through on their ideas and achieve and maintain financial independence and stability, using her own personal experience of her hard-earned success as a tool to successfully leading and navigating her discussions. In today’s episode, she discusses putting on the customer's hat for listing success.


  • Your success can be replicated if you know who will use your product primarily (Primary audience).
  • If you've already figured out who your primary audience is, you can reach out to some of them and get their ideas.
  • Your community will help you if something happens to your listing when you create your own following.
  • Amazon's fundamentals remain the same no matter what changes take place.
  • A brand's connection with its customers ultimately determines whether it will succeed.
Quote of the Show:When you are trying to attract everyone, you will attract no one. Define who your customer is, create his or her avatar and go after what they like, how they live. 


For the free Shopper Avatar course:  Email Izabela at bell@rankbell.com

Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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