In this episode, Francis is joined by Mark Kovic, British singer-songwriter, producer, and founder of Kovic Productions. Mark's debut album 'Running Underwater' reached over 40 million online streams and his single 'Drown' was featured in EA games’ FIFA franchise, joining the top 50 viral Spotify charts. After receiving a shoutout from Dolly Parton, he now works alongside her at CTK Enterprises and is also the founder of his own music agency, Kovic Productions. In this in-depth conversation, Mark shares his experience working alongside Dolly Parton, being part of the ‘Dollyverse,’ discussing how performing in metaverse allows fans to have a more intimate experience with the artist. He then delves into NFTs, explaining how he creates one NFT for every song he releases which then act as a golden ticket for life, where the holder will always have free access to his shows and exclusive new projects and content.