Digital & Dirt
Lamar Advertising
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What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.
Available episodes
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Mar 22, 2023
Building a Brand Beyond the Basketball Court with Langston Galloway
In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Langston Galloway, Founder & CEO of Ethics The Brand, to discuss his career in the NBA and his work beyond the basketball court. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
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Mar 15, 2023
Understanding When a Trend Turns into an Opportunity with Donnie Williams
In episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Donnie Williams, EVP and CDO of Horizon Media to discuss trends and how Horizon plans to stay at the forefront of the industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
Podcast Breakdown
Who is Horizon Media & Donnie’s Role (3:20-13:00)
Innovation & Trends (13:35-23.13)
Innovation in a multitude of ways (24:00-32:27)
Chat GBT and AI (39:17-45:51)
Bridging the gap between virtual and real world (46:50-53:00)
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Mar 8, 2023
Leveraging Skills from Video Game Creation to OOH with Jim Wilson
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*In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Jim Wilson, CEO of Talon America, to discuss his journey from creating video games to building a successful company in the Out of Home (OOH) space. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
*Podcast Breakdown
*
Meet Jim Wilson (0:21-1:48)
Experience with Video Game Creation (1:49-9:00)
Leveraging Skills from Video Games to OOH (13:35- 17:10)
Pivot to OOH (18:11-23:19)
Omnichannel Space, OOH Education, & Local Advertising (23:23-36:00)
OOH Industry in the Future (38:33-43:52*)*
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Feb 22, 2023
Unconscious Biases, Inclusion, & Equity in the Workplace with Jennifer Willey
In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Willey, Founder and CEO of Wet Cement, to discuss her journey with empowering women and advancing gender equity in the workplace. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
*Podcast Breakdown *
Meet Jennifer (0:16-3:48)
The “Why” behind Wet Cement (3:58-6:23)
Unconscious Biases/ Conscious Inclusion (9:00-15:47)
Tokenism (16:00-20:03)
Advice for Women in the Industry (20:55-26:14)
Advice for Men in the Industry (26:18-34:17)
Career vs. Family (34:25-41:33)
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Feb 15, 2023
Enhancing Creativity Through Technology with Harry Kargman
In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Harry Kargman, CEO & Founder of Kargo, to discuss the importance of creativity in mobile ads and using omnichannel advertising to break through the clutter and engage consumers.* *To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
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Feb 7, 2023
Creating Demand through the Power of Data & Technology with Sukhvinder Singh
To kick off episode 1 of this season’s Digital and Dirt Podcast, Ian welcomes Lamar SVP of Technology and Innovation, Sukhvinder Singh, to discuss his role internally and the power of data and technology. To learn more about this episode check out out Lamar’s blog linked here - Programmatic.lamar.com
00:19 - 3:58 Meet Sukhvinder
4:40 - 8:57 Data Principles & Strategies
9:00 - 31:08 Innovation, Demand, Data & Technology
31:33 - 36:11 Internal Effort at Lamar
36:12 - 39:18 Cybersecurity Strategy
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Dec 28, 2022
Season 3 Wrap-up
Thank you for listening to the third season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!
Learn more about Lamar Advertising at lamar.com
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Dec 21, 2022
Enhancing Hospitable Advertising with Elizabeth Neubauer-Donovan
In episode 15 of this season's Digital and Dirt podcast, Ian welcomes Elizabeth Neubauer-Donovan, Head of Global Ad Revenue at Marriott International, to discuss how the hospitality company is leveraging advertising technology as a tool to better communicate with guests. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
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Dec 14, 2022
Happy Holidays 2022!
Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2022 with some holiday cheer.
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2023 will bring.
- Ian, Shirley, Claire & Alex
To learn more about this episode check out Lamar’s blog linked here!
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Dec 7, 2022
Understanding Generational Engagement with Jason Dorsey
In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
Generational Kinetics: 1:40-6:30
Generational Defining Moments: 6:45-12:00
Millennials (Split of the generation): 12:01-15:45
Gen Z & their impact on advertising: 15:46- 20:00
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Nov 30, 2022
Pursuing Adventure & Creative Storytelling with Paul Woolmington
In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:15 - 3:350 Meet Paul
3:35 - 8:23 Travels & Adventures
8:24 - 16:35 Founding Canvas Worldwide
16:35 - 20:22 Challenging the Comfortable
20:23 - 37:16 Data, Creativity & Storytelling
37:17 - 41:09 OOH & The OBIE Awards
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Nov 9, 2022
Challenging Industry Growth & Value with John Laramie
In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:15 - 2:24 Meet John
2:25 - 5:27 Ping-Pong Pro
5:27 - 8:33 Career Start
8:33 - 23:21 Beginning ADstruc
23:21 - 36:03 Pivot to Project X
36:03 - 45:09 Brands' Relationship with OOH
45:09 - 50:10 Valuing the Medium
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Nov 2, 2022
Career Potential, Pivots and Possibilities with THEBROSFRESH
In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:14 - 3:25 Meet THEBROSFRESH
3:25 - 15:29 Louisiana Roots & Giving Back
15:30 - 24:51 Music Journey
24:51 - 38:59 Growing Tankproof
38:59 - 46:57 Personal Style & Branding
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Oct 25, 2022
DPAA Global Summit 2022 Recap
In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:28 - *Tim Rowe* Chief Strategist at OneScreen.AI | Host of OOH Insider
02:26 - *Katie Zapata *Vice President Brand Marketing at FreshDirect
08:00 - *Jonathan Gudai *CEO of Adomni and Shoutable
15:32 - *Michael Provenzano *CEO & Co-Founder at Vistar Media
22:31 - *Erika Wykes-Sneyd *Global Vice President of Adidas web3 studio
32:54 - *Paul Woolmington* CEO at Canvas Worldwide
45:30 - *Kathleen Hall* Chief Brand Officer at Microsoft
52:39 - *Saami Bloom* Founder, CEO, Exec. Creative Director at INDIVIDUAL
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Oct 11, 2022
Authentic & Diverse Branding with Bee Pahnke
In episode 9 of this season's Digital and Dirt podcast, Ian welcomes Bee Pahnke, Head of Voice at Grey London, to discuss the critical role good copy plays in branding and the importance of authenticity and diversity in driving connections between brands and consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:14 - 2:28 Meet Bee
2:29 - 18:25 Impact of Cohesive Branding
18:26 - 36:44 Diversity and Authenticity in Branding
36:45 - 40:45 Advice for the Future
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Oct 5, 2022
Crafting an Entertaining Career with Ryan McPhail
In episode 8 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Ryan McPhail, Entertainment Partnerships at Pinterest, to discuss his path from Out of Home to Pinterest and his passions outside of Pinterest which include entertainment, restaurants, and Porsches. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
All things Cars: 1:53 - 6:01
Dyslexia: 6:02 - 10:26
OOH Career: 10:27 - 15:40
Starting at Pinterest: 15:41 - 20:22
Doom Scrolling: 22:39 - 25:04
Entertainment at Pinterest: 25:05 - 26:55
Entrepreneurship: 26:56 - 35:01
Future Projects: 35:02 - 38:30
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Sep 28, 2022
Building Leadership & Creative Media with Jim Price
In episode 7 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Jim Price, CEO of Cincy-based Empower, to discuss the uniqueness of his creative media agency, his views on leadership skills, and ideas around building for the future. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
Over the Rhine - 4:00-6:49
Empower/ Mary Beth- 6:50-16.10
Building trust & values- 16:11- 22:22
Educating the brands- 22:23-31:27
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Sep 14, 2022
The Influence of the Creator Economy with Mae Karwowski
In episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
Rushtok/Tiktok Subcultures: 1:00 - 3:52
Her Career/Obviously: 4:45 -14:52
The Creator Economy: 14:53- 20:15
Relationship between Creator & Brand: 20:30- 23:40
Technology/Media: 23:41- 30:56
Brand Journey: 31:00 - 34:40
Converse Tiktok Case Study: 35:15- 37:43
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Sep 7, 2022
Passion, Personality & Out of Home with Brian Rappaport
In episode 5 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Brian Rappaport, Founder and CEO of Quan Media Group, to discuss his career journey and the importance of relationships and networking. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
0:13-2:03 Meet Brian
2:04-8:04 Career Path
8:05-10:00 Brian's Family/Upbringing
10:01-12:44 Gameshow Career
12:50-14:50 Backstage at the Grammys
14:51-27:47 Who is Quan?
27:48-31:39 Networking & Relationships
31:40-34:40 Selling OOH
34:45-39:38 How to Approach Quan
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Aug 23, 2022
Work-Family Balance & The Value of Meaningful Data with Rosie O'Meara
In episode 4 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Chief Revenue Officer at GroundTruth, Rosie O'Meara to discuss work-life balance, being a working mom, and the focus of GroundTruth. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
0:13-1:14 Introducing Rosie
1:15-3:24 Work from Home Transition
3:25-8:57 Being a Working Mom
8:58-17:06 WFH/Work-Family Balance
17:07-22:16 From Executive Assistant to CRO
22:17-24:55 Who is GroundTruth
24:56-34:00 Meaningful Data/Data Confidence
34:00-39:05 Omnichannel Value
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Aug 17, 2022
The Strategy Behind Creative Leadership with Adam Morgan
In episode 3 of this season’s Digital and Dirt podcast, Adam Morgan, Executive Creative Director at Adobe, joins Ian Dallimore to discuss his views on strategic creative processes and how brands can overcome fear to push the limits of their creative boundaries. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - Programmatic.lamar.com
1:30- 5:00 Hobbies/Rock Climbing
5:25- 8:15 Creative Mindset
9:40- 15:22 3 Types of Strategies
16:26- 23:52 Creative Leadership
24:24- 27:00 Understanding Data to Better Define Emotion
27:50- 31:13 The Golden Age of Creativity
32:22- 35:49 AI Machine Learning
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Aug 10, 2022
Developing Leadership & Growing Success with Jill Schnitt
In episode 2 of this season’s Digital and Dirt podcast, Jill Schnitt, President of Outdoor Media Group joins Ian Dallimore to discuss the skills needed for modern leadership and the importance of welcoming young talent and new ideas. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
4:20-5:40 Intro to OMG
5:41-11:35 Jill’s Professional Timeline
11:36-13:15 Jill’s Personal and Family Background
13:17-22:40 Key to Successful Leadership
24:50-27:15 The Importance of Mentorship
27:17-29:20 Female Representation In and Outside the Workplace
29:43-34:55 How to Handle Adversity as a Modern-Day Leader
34:57-36:30 Paths to Success & Educating Yourself for Better Leader
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Aug 3, 2022
The Edge of Education & Exposure to Opportunity with Jay Johnson
In episode 1 of this season’s Digital and Dirt podcast, Jay Johnson, CFO of Lamar, joins Ian Dallimore to discuss his journey to an accomplished career in finance, and the importance of education and diversity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
1:10 - 7:50 Journey to Lamar
7:50 - 10:10 What is a REIT
10:10 - 15:16 CFO Priorities & Pandemic Response
15:16 - 19:40 Acquisitions & Technology
19:40 - 29:55 Journey to Success Through Education
29:55 - 33:50 The Opportunity of Exposure
33:50 - 36:35 College Experience
36:35 - 41:12 Diversifying the Advertising Industry
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Jun 29, 2022
Season 2 Wrap-Up
Thank you for listening to the second season of "Digital & Dirt" – Lamar’s podcast focusing on advertising innovation and thought leadership. As season 2 comes to a close, host Ian Dallimore answers some questions from the listeners and gives a few hints about what's to come next season. See you soon!
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Jun 15, 2022
Cheers to Creative Marketing with Sophie Kelly
In episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
1:12 - 4:14 Sophie's Whiskey Portfolio
4:15 - 7:07 Community Driven Marketing
7:30 - 12:20 Importance of Understanding Brands
12:21 - 16:50 Celebrating Progress & Equality (Jane Walker)
17:30 - 21:24 Thoughtful & Authentic Advertising
21:25 - 23:35 Crown Royal OOH Campaign
23:50 - 29:16 Hyper-Local OOH Campaigns
29:17 - 34:26 Inspiring Creativity & Making a Positive Impact
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Jun 2, 2022
Flamingos, Brand Building, and goodr Culture with Stephen Lease
In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
2:48 - 7:09 Stephens journey
7:43 - 11:42 Soultion of goodr
11:43 - 16:42 Culture & creativity
16:43 - 17:48 Favorite glasses
17:50 - 19:23 Glasses naming process
19:24 - 20:52 Growing the brand
20:53 - 22:53 Collaborations
22:54 - 24:55 Brand activations
24:56 - 27:00 Stephens Job
27:01 - 39:10 Importance of culture
39:11 - 44:30 Lamar x goodr OOH campaign
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May 26, 2022
From TikTok to Roadside: The Benefit of Diverse Digital Media with Jonathan Gudai
In episode 13 of this season’s Digital and Dirt podcast, Jonathan Gudai, CEO of Adomni and Shoutable, joins Ian Dallimore to discuss his career path from e-commerce to Out of Home (OOH), his unique vision for the future of digital OOH, and the launch of his new brand, Shoutable. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
Space Jam set: 1:11-3:06
His Journey: 3:07-10:35
History of Adomni: 10:36-17:11
Adomni's Mission: 12:12-19:26
Important Campaigns: 19:37-27:34
Shoutable: 27:35-34:44
The Chainsmokers: 34:45-37:18
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May 25, 2022
Geopath/OAAA OOH Media Conference Day 2 Recap
In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dee C. Marshall, Dylan Mabin, and more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:29 – 6:25 *Natrian Maxwell *GM Emerging Channels, The Trade Desk
6:29 – 11:00 *Dylan Mabin *EVP Operations/Acting President, Geopath
11:03 – 25:09* Rick Robinson *Chief Creative Officer in Residence, OAAA
25:14 – 32:06 *Anthony Torrieri *Senior Vice President Associate Director, MRC
32:08 – 35:08 *Dee C. Marshall *Diverse and Engaged, CEO
35:11 – 40:17 *Anna Bager *President & CEO, OAAA
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May 25, 2022
Geopath/OAAA OOH Media Conference Day 1 Recap
In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dr. Sian Proctor, Loreen Babcock, and many more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
00:37 – 12:14 *Dr. Sian Proctor* First Black Civilian Astronaut on Inspiration4; First Black Female Pilot of a Spacecraft
12:16 – 20:51 *Candice Simons *Co-Chair, OOH UNITED | President + CEO, Brooklyn Outdoor
20:53 – 26:53 *Marc Fenty *Co-Chair, OOH UNITED | SVP, OOH, Horizon Media
26:56 – 30:04 *Rishad Tobaccowala* Author. Advisor. Former Chief Strategist Publicis Groupe
30:09 – 39:58 *Peter Chun *SVP Global Head of Parterships & Growth, VaynerMedia
40:01 – 47:08 *Chris Olsen* President, US, Rapport
47:12 – 56:09 *Vincent Le…
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May 18, 2022
The Future of Media with Jack Myers
In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
Media Village (Mad Men): 1:20-8:09
Cutting through the clutter: 8:10-9:54
Media Diversity: 9:55-15:10
Evolution of Advertising (Metaverse): 15:11-23:39
Retail Media: 23:40-28:48
The Future of Men: 28:49-32:52
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May 10, 2022
Beyond the Athlete: NIL, NFTs and Entrepreneurship with Anthony Ranaudo
In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
His journey: 1:57-9:10
Being mentally present: 9:11-13:44
Entrepreneurship: 13:45-18:22
F-45: 18:23-22:00
Cards & Culture: 22:01-26:04
NIL: 26:05-36:05
NFTs: 36:06-48:14
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May 4, 2022
Modern Leadership & Sustainable Industry Growth with Marla Kaplowitz
In Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
Pivoting during Covid: 2:30-7:00
Her Journey: 7:01-13:13
"People first" Leadership: 13:14-15:27
Sustainability: 15:28-19:20
Transformation & Talent: 19:21-33:00
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Apr 20, 2022
The Competitive Advantages of Curiosity with Natrian Maxwell
In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
His journey: 2:44- 4:19
Emerging Channels at The Trade Desk: 4:20-8:55
Gaming: 8:56-13:34
Why DOOH?13:35-15:38
OOH Education: 15:38-23:31
Optimization: 23:50-28:36
Staying focused: 29:02-32:40
Mental toughness in the workplace: 32:41-37:20
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Apr 13, 2022
Closing the Media Gap with Measurement with Craig Benner
In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
How Craig got Started: 3:35-12:33
Accretive Outcome Analytics: 12:40-21:06
How to have the 1-to-1 Convo: 21:22-23:20
IOS14: 23:28-28:53
How Measurement Leads to More spending: 28:54-33:34
Realtime Optimization: 33:35-39:05
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Apr 6, 2022
A New Direction of Creative Influence with Kristin Clark & Matthew Low
In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing. Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
Meet Matthew & Kristin- 0:15-4:17
Forbes 30 Under 30- 4:18-8:30
Creative Partnership- 8:32-11:45
Personal Creative Projects- 11:46-16:43
New-age Social Media Usage- 16:44-27:20
Influencer Partnerships/"The Charli"- 27:21-35:34
Emerging Mediums- 35:40-38:02
OOH Campaigns & Education- 38:03-42:07
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Mar 17, 2022
Strategically Focused on Creative with Tripp Westbrook
In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
Firehouse Agency- 2:39-4:50
Strategy & Creative- 5:15-7:37
Small is the new big- 7:38-10:30
Becoming part of The Machine: 10:51-14:37
The creative process: 14:52-19:13
Data usage & the omnichannel approach: 19:30-26:58
Stripes: 27:05- 30:36
Educating yourself on a new medium: 31:05-34:36
Automation: 35:20-40:00
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Mar 10, 2022
Taking a Larger Piece of the Pie with Out of Home with Rogers Mueller
In episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their journey to make brands look and feel bigger. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
Being a pizza boy & working at Lamar: 1:11-3:36
RPM: 3:37-9:05
The employees: 9:06-13:54
Staying Relevant: 14:11-20:06
The Importance of advertising: 20:30-31:56
Innovation: 33:00-37:22
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Mar 3, 2022
Entertainment, Out of Home & Entrepreneurial Success with Sam Keywanfar
In episode 4 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Sam Keywanfar, Founder & CEO of MilkMoney. Sam Keywanfar is a serial entrepreneur whose drive began at a young age when he recognized the importance of education and hard work. In this episode, Sam shares with Ian how his unique experiences, beginning in elementary school and up to the present day, have led him on his current career path. Lastly, Sam and Ian discuss a few brands that have used MilkMoney for hugely successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com
His Journey: 1:50-9:18
House of Hype: 9:20-16:23
Why did you leave?: 16:48-27:39
About Milk Money:27:48-33:50
Campaign Highlights: 33:56-44:45
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Feb 23, 2022
Disrupting Tradition & Advancing Tech Across Industries with Amanda Dorenberg
In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB. Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of. Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com
Intro to OOH/Modeling Career: 0:54 - 3:52
Arteriovenous Malformation: 3:53 - 7:16
Changed Life Perspective: 7:17 - 10:30
Career Breakdown: 10:40 - 17:18
Who is COMMB: 17:24 - 19:50
OOH in CAN vs USA: 19:51 - 23:52
Handling challenges in OOH: 23:53 - 32:04
Looking to the Future: 32:05 - 34:30
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Feb 16, 2022
Creative Driven Business in the People's Space with Rick Robinson
In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA. Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com
Early Career: 1:10-7:43
Sculpting:7:46-11:33
Educating the creative world: 16:18-25:34
Approach to always saying yes: 27:55 - 29:25
Evolution of the OOH space: 30:00-35:40
Using data to make informed creative decisions: 35:41-38:01
OOH screens make a community: 38:36 -46:33
Digital age and the future of "community": 47:55- 49:52
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Feb 10, 2022
BONUS: Love on Every Billboard
Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them!
Learn more by visiting programmatic.lamar.com!
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Feb 9, 2022
The Importance of Value Driven Success with Sean Reilly
In the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com
Career Timeline: 0.55-8:06
What makes Lamar Special: 8:07-20:05
The Importance of Family: 20:09-24:12
Persevering during COVID-19: 24:28-29:30
The Golden Age of Advertising: 29:30-33:10
What's Next?: 33:35-37:52
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Dec 29, 2021
Season 1 Wrap-up
Thank you for listening to the integral season of "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!
Learn more about Lamar Advertising at lamar.com
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Dec 22, 2021
Predict, Pivot, Adapt & Change with John Miller
In the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences.
Values of leadership: 0:00-118:22
Predict: 18:23-24:22
Pivot: 24:23-31:17
Adapt: 31:20-36:47
Change: 36:52-43:26
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Dec 20, 2021
Happy Holidays!
Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2021 with some holiday cheer.
To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2022 will bring.
- Ian, Shirley & Claire
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Dec 15, 2021
Leading Innovation & Executing Change in Media with Barry Frey
In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.
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Dec 8, 2021
The Effects of OOH in a Cookie-less Future with Anna Bager
In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities.
Career path: 2:53-7:32
OAAA: 7:42- 10:50
The importance of OOH: 10:50-21:15
Apple's privacy update: 21:53-35:17
The future of OOH: 35:17-42:05
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Dec 1, 2021
All Things Metaverse & The New Frontier of Advertising with Roey Franco
In this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future.
Roey's career: 1:20-7:18
What is the Metaverse: 8:09-10:36
All things Metaverse: 10:55-26:24
Advertising in the Metaverse: 26:45-43:41
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Nov 24, 2021
How Brands are Utilizing OOH as a Core Medium with Ryan Laul
In this episode of Digital & Dirt, host Ian Dallimore speaks with Ryan Laul, OMnet President at Omnicom Media. They start by looking back on Ryan’s career path in OOH and discuss specific elements that helped lead to success. Ryan then dives into his role at OMnet and provides insights on what makes the company unique. They then discuss the key ways brands are using OOH and how automation may affect the industry. Finally, Ryan and Ian talk about the importance of a strong media mix and Ryan provides info on the upcoming New York Ad Club.
Early Career & Success: 2:14-10:01
Role at OMnet: 10:14-12:33
How Brands Use OOH: 12:51-22:32
Importance of a Strong Media Mix: 22:57-41:19
New York Ad Club: 41:47-44:18
The Advertising Club of New York - Dec 9th Event
Sign-up Virtually Here: https://www.theadvertisingclub.org/out-of-home-now-live/
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Nov 17, 2021
Young Leadership & The Power of Omnichannel with Stephanie Gutnik
In this episode of Digital & Dirt, host Ian Dallimore speaks with Stephanie Gutnik, Head of DOOH at Yahoo and current Doctoral Candidate. They start by reviewing Stephanie’s career path of inspiring young leadership. They discuss the importance of hard work and how to create opportunities at a young age. Stephanie and Ian then move on to discuss Stephanie’s current role as Global Head of DOOH and what that position entails. Stephanie dives into the importance of omnichannel and how DOOH should play a role. Finally, Stephanie gives a sneak peek at some of the research she’s been conducting as a Doctoral Candidate.
Stephanie's Early Career: 2:32-7:32
Creating Opportunity: 7:34-15:49
Global Head of DOOH at Yahoo: 15:51-18:59
Importance of Omnichannel and DOOH: 19:01-36:52
Doctoral Research: 36:55-41:03
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Nov 10, 2021
Evolving Competitive Sales Techniques with Tommy Teepell
In part 2 of the special 2 episode series of Digital & Dirt, host Ian Dallimore continues his conversation with Tommy Teepell, former CMO of Lamar. Ian and Tommy dive into the development of Lamar’s Sales School from its ‘not so glamorous’ start to where it is today. They then discuss how Tommy helped develop effective and competitive sales techniques for OOH when TV, radio, and newspapers were leading the advertising industry. Tommy then answers Ian’s questions about how the evolution of advertising has affected his sales methods and discusses how the introduction of online video sales school helped Lamar transition during the pandemic. Finally, Tommy reflects on the biggest changes he’s seen in the industry over the years.
Lamar Sales School: 0:20-8:28
Developing Sales Techniques: 9:19-12:34
Evolution of Advertising: 12:36-20:27
Sales Response to Covid-19: 20:31-25:16
Biggest Challenges: 25:35-28:16
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Nov 10, 2021
How Perseverance Builds Professional Success with Tommy Teepell
In this part 1 of a special 2 episode series of Digital & Dirt, host Ian Dallimore speaks with Tommy Teepell, former CMO of Lamar. They begin by discussing Ian’s brief reality TV career on Temptation Island and how Tommy helped begin Ian’s career at Lamar. Tommy and Ian then dive into Tommy’s path at Lamar, starting as working as an accountant, to working in sales for Xerox, to eventually leading sales schools for IBM where he was recruited to work for Lamar. Tommy discusses his time spent leading the IOA (Institute of Outdoor Advertising) and reflects on the importance of building relationships. Lastly, Tommy looks back on a few major events that happened throughout his career, such as – the ban of cigarette advertising and Lamar going public.
Ian's Early Career: 1:18-8:35
Tommy's Career Path: 8:45-23:35
Tommy at Lamar: 23:42-28:01
Building Relationships: 28:02-31:28
Major Events: 31:32-36:50
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Nov 3, 2021
Developing Contemporary Out of Home Advertising with Dave Etherington
In this episode of Digital & Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space.
Early Career: 1:28-3:30
Titan: 8:58-11:24
LinkNYC: 17:24-22:29
Place Exchange: 22:58-32:19
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Oct 26, 2021
The Dawn of Digital Out of Home with Bobby Switzer
In this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar’s internal network operating center and internal maintenance teams who play a key role in Lamar’s Digital Out of Home capabilities. And finally, they talk about the future of Digital out of Home and the future of Lamar’s inventory.
The Idea of DOOH: 2:33 - 10:57
Evolving and Challenges: 11:47 - 23:43
The NOC: 24:10 - 26:27
Competition: 27:41 - 30:21
The Future of the Industry: 30:46 - 36:42
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Oct 20, 2021
Inspiring Leadership & Modernizing Hand Painted Advertising with Kelly Peppers
In this episode of Digital & Dirt, host Ian Dallimore speaks with Kelly Peppers, CEO of Colossal Media. They begin by discussing Kelly’s career path and insightful advice for creating a successful career, specifically when it comes to female leadership and Kelly’s advice for young women. They then move on to discuss the history of Colossal Media, a creative company specializing in hand-painted advertising. Ian and Kelly review several campaigns and projects created by Colossal. And finally, they talk about the challenges Colossal has faced, how they were handled and what the future holds for Colossal.
Career Path & Advice: 2:05 - 9:48
History of Colossal: 9:56 - 14:01
Evolving/Beyond Advertising: 14:08 - 17:38
Overcoming Challenges: 18:33 - 29:14
Future of Colossal: 29:21 - 31:33
Colossal Campaigns:
Snickers
Stella Artois
Freeform
Banksy
Scholastic
The Gucci Wall NYC
Colossal Book
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Oct 13, 2021
Creating Shareable DOOH with Dynamic Storytelling with Dan Dawson
In this episode of Digital & Dirt, host Ian Dallimore speaks with Dan Dawson, Chief Creative Officer Grand Visual. They begin by discussing how Dan’s career lead him to Grand Visual and what makes Grand Visual a unique company. Dan and Ian then dive into several digital Out of Home (DOOH) campaigns crafted by Grand Visual and discuss the huge impacts created when using dynamic or interactive content. Lastly, Dan provides insight into creating shareable DOOH and why he focuses on creating a story above using the latest technology.
Beginning Grand Visual: 4:09 - 8:38
Dynamic Campaigns: 8:58 - 13:32
Interactive Campaigns: 13:46 - 18:11
Favorite Grand Visual Campaigns: 18:31 - 28:22
Pros, Cons & Challenges with OOH: 28:53 - 33:55
Future of Out of Home: 34:04 - 35:49
Google Maps USA :
Campaign
Vimeo
Google Play Music:
Campaign
Vimeo
O2 (Bubl):
Campaign
Vimeo
My Disney Side (Shadow):
Campaign
Vimeo
Lynx - Angel Ambush:
Campaign
Vimeo
Pepsi Max
Campaign
Vimeo
Ted Lasso Apple TV+
To…
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Oct 6, 2021
Bringing Physical Products to the Digital World with Mikhail Damiani
In this episode of Digital & Dirt, host Ian Dallimore speaks with Mikhail Damiani, CEO and Co-founder of Blue Bite. They start by reviewing Mikhail’s unique career path from investment banking to an advertising start-up. They then move on to discuss all things Blue Bite, from where the original idea come from, to tech complications with Bluetooth, all leading the company to where it is today. Ian and Mikhail examine a few of the many successful digital experiences Blue Bite has created using technologies like NFC, QR and geofencing. Mikhail provides insight on how powerful and beneficial it is to add digital experiences to products of all types. Lastly, they discuss what they think the future holds for Blue Bite and Out of Home.
To learn more check out - https://www.lamar.com/digitalanddirtpodcast
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Sep 29, 2021
From Start-up to Success in Ad Tech with Michael Provenzano
In this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the road ahead for Out of Home and programmatic advertising.
Creating Invite Media: 0:57 – 8:48
Selling to Google: 8:50 – 10:00
Starting Vistar Media: 10:18 - 17:54
Start-up Struggles & Successful Practices: 17:54 - 27:30
Company Culture: 27:30 – 35:25
Michael's Motivation: 35:25 - 37:33
Future for Programmatic Out of Home: 37:50 - 42:10
To learn more check out - https://www.lamar.com/digitalandd…
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Sep 22, 2021
Fundamentals & Forward Thinking with Ross Reilly
In the inaugural episode of “Digital and Dirt” – Lamar’s new podcast focusing on Out of Home and innovation – Ian Dallimore welcomes Ross Reilly, Lamar VP of M&A, to discuss the evolution of his career, the fundamentals of Lamar’s success, and future growth strategy. Ian and Ross examine the importance of Lamar’s practice of the “golden rule” – treat others how you want to be treated and leave everything better than you found it. Ross also touches on Lamar’s recent investments and strategy. Lastly, Ian and Ross discuss future predictions and how technology may affect Out of Home Advertising.
Career Background: 0:45 – 5:40
Lamar Career Evolution: 5:40 – 14:40
Lamar Culture: 14:43 – 21:30
Lamar Investments: 22:34 – 27:22
Future of OOH: 28:00 – 41:40
To learn more check out - https://www.lamar.com/digitalanddirtpodcast
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Sep 3, 2021
Introducing: Digital & Dirt
Welcome to "Digital & Dirt" – Lamar’s new podcast focusing on Out of Home and innovation. In this short introductory episode, host Ian Dallimore briefly covers what the podcast is about and introduces a few guests from future episodes.
Learn more about Lamar Advertising at lamar.com
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