Digital & Dirt
Digital & Dirt
Sep 14, 2022
The Influence of the Creator Economy with Mae Karwowski
Play • 39 min

In episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

Rushtok/Tiktok Subcultures: 1:00 - 3:52
Her Career/Obviously: 4:45 -14:52
The Creator Economy: 14:53- 20:15
Relationship between Creator & Brand: 20:30- 23:40
Technology/Media: 23:41- 30:56
Brand Journey: 31:00 - 34:40
Converse Tiktok Case Study: 35:15- 37:43

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