“Disrupting the Last Mile of the Shopping Journey” with April Koh | Episode 12
Play • 26 min

April Koh, Director of TPM Outdoor and Managing Director of The Perfect Media Group, joins Jun and Imran on this episode of The Future of Retail Asia. She brings a different perspective to the retail industry, as a vendor outside the immediate physical marketplace. She shares how retailers and mall management teams can intercept the customers at the final stages, or last mile of the shopping journey, and brings about the opportunity that everybody in the mall, both the merchants and the mall management, can find a way to retain the customers in the mall, although they have a specific purpose in mind going there. She also touches on viral campaigns surrounding malls and what sort of data would help marketers in the retail industry better target their audiences.

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