“Marrying Sensory and Data Analysis to Create the Ultimate Retail Experience” with Jerry Chen | Episode 4
Play • 36 min

The Group CEO of USEN Southeast Asia, Jerry Chen, joins this episode of the Future of Retail Asia. He shares his experience with Jun and Imran of having to grow his business from the ground up to the one today that provides the full sensory experience in the retail sector. Jerry also conveys the importance of collecting data, crafting relevant hypotheses, and conducting appropriate tests to further enhance the customer experience through the senses.


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