In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021.

They discussed:

• How the go-to-market strategy aligns with the price of the product you are selling.
• What different kinds of people do you need sales organization grows through the stages.
• The essential factors to survive and grow as a SaaS
• New deals vs. Upselling
• The most important metrics for the Sales Organization
• Churn
• How can a sales leader set the stage with the help of the sales rock stars
• The differences between US and European startups

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This podcast is brought to you by Knight Capital