Leaders of Growth
Leaders of Growth
Jul 15, 2022
#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)
Play • 35 min

In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021.

They discussed:

  • How the go-to-market strategy aligns with the price of the product you are selling.
  • What different kinds of people do you need sales organization grows through the stages.
  • The essential factors to survive and grow as a SaaS
  • New deals vs. Upselling
  • The most important metrics for the Sales Organization
  • Churn
  • How can a sales leader set the stage with the help of the sales rock stars
  • The differences between US and European startups

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This podcast is brought to you by Knight Capital

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