#27 How Supermetrics made Marketing Scalable, with Edward Ford
Play • 44 min

In today’s episode, we sat down with the B2B SaaS Marketer Edward Ford, Demand Gen Director at Supermetrics. Edward helped double the Marketing team size and quadruple ARR in 2 years.

In this episode we cover:
3:00 Do’s and don’ts of scaling Marketing
7:50 Developing you people and reinventing yourself as the company grows
17:00 How to pick the right distribution channels
21:00 How Supermetrics added new layers of distribution as they scaled
24:00 Building your content strategy
30:40 Structuring the Marketing team
36:00 How to manage Marketing localization when expanding
39:50 Which Marketing metrics Supermetrics use

More episodes
Clear search
Close search
Google apps
Main menu