#2 - Alex Theuma on Founder Challenges
Play • 32 min

Alex Theuma is the Founder and CEO of SaaStock, the media and events company that helps SaaS companies all over the world supercharging their growth. 

In today's episode of Leaders of Growth, Alex describes his own best practices and challenges on scaling a company, interesting lessons learned from other entrepreneurs, and the importance of brand building for SaaStock.  

Discussion topics:
0:51: Background of Alex Theuma
3:55: Can you share your best practices and challenges on scaling SaaStock?
11:56: Do you think there is such thing as 'Process-Stage-Fit'?
13:59: Can you share some of the best lessons from all SaaS founders you have spoken to?
22:08: How did you build your brand at SaaStock? And what learnings can you share about this?
26:02: How did you determine your tone of voice to your audience?
27:38: Do you have anything particular to share that I did not ask for?
30:14: Do you have some final advice or content recommendations for the audience?

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