“I’m a consumer, and I’m a B2B marketer”
In this CMO Pulse interview Julie Springer, Chief Marketing Officer of Transunion, shares her experience of adapting as a marketer and leader throughout the pandemic, to shift towards what Springer describes as "true customer-centricity". While it has always been critical, 2020/2021 has created new opportunities for marketers to truly build empathy and hold themselves to a new standard when it comes to authenticity and connecting with customers in a meaningful way.
Julie also shares her perspective on the future of marketing, which - while clearly still in flux - will be centered around 1:1 connections and authenticity of relationships.
"I think social is going to boom even more than it already has. It’s easy for people to think of social as (purely) a consumer channel - but social is business, business is consumer, they are all intertwined. When you think about authenticity of relationships, there is no better channel for that 1:1, and then that ability to exchange in real time and beyond"