Franchise Freedom
Franchise Freedom
Jun 20, 2022
The Importance Of Writing A Book and How To Start
Play • 41 min

Join your host Giuseppe Grammatico and his guest, Steve Gordon, as he talks about the importance of writing a book on your field of expertise. Even though someone couldn’t read or finish reading your book, to them, the author is still the expert. As the Unstoppable CEO, Steve explains the three tools essential to growing any service business, why your book shouldn’t feel like a project to your reader, how they help clients get their first book out there, and more. 

In this episode you will learn: 

  • Steve Gordon on taking over a company that he worked for  
  • Why you need a book, a podcast, and a signature presentation 
  • About one strange sales call that Steve had 
  • Outlining is crucial when writing a book 
  • Steve’s process of helping clients write their first book 

About Steve Gordon: 

In 1999, at the age of 28, Steve became the CEO of his first business. It was baptism by fire. He knew nothing about marketing or selling services. Steve got all of their business by word of mouth, and they had a healthy, growing business. But they never knew where the next client was coming from or when he (or she) would arrive. 

Steve spent way too many nights staring at the ceiling at 2:00 am, worried that the next client might not come when they needed it. So, he started studying sales and marketing. And they grew that firm into a multi-7-figure professional practice. Steve invested nearly two decades studying, implementing, testing, and proving the strategies that work to sell professional services. 

Since 2010, he has been sharing what they’ve learned with growth-minded professionals who are tired of trying this and trying that and, finally, want some clarity… Who just wants to have a clear plan of action to get clients that work. 

Connect with Steve Gordon on: 

Website:https://unstoppableceo.net/ 

 

Connect with Franchise Freedom on: 

Website:https://ggthefranchiseguide.com/podcast/ 

LinkedIn:https://www.linkedin.com/company/gg-the-franchise-guide/ 

 

Facebook:https://www.facebook.com/GGTheFranchiseGuide 

Twitter:https://twitter.com/ggrammatico 

Instagram:https://www.instagram.com/gg_the_franchise_guide/ 

Youtube: https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriber 

 

Podcasts:https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638 

https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm 

https://cutt.ly/gkG7t2g 

 

The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico: 

https://ggthefranchiseguide.com/book/ 

 

Are you ready to book a call with Giuseppe? Book your first call now: 

https://ggthefranchiseguide.com/calendar/ 

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