Test. Learn. Grow.
Level Agency
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Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing.
Join us for radically candid conversations exploring the latest marketing trends, strategies, and tactics that drive success.
If you're ready to challenge the status quo and level up your marketing game, then you're in the right place. Tune in, and let's grow together.
Available episodes
Newest first
Oldest first
5 days ago
Dare to Be Naïve with Joshua Berry
In this episode of Test. Learn. Grow., we're joined by Joshua Berry to unpack the concepts featured in his new book, "Dare to Be Naïve: How to Find Your True Self in a Noisy World".
Berry dismantles the notion that naiveté is a weakness in business, arguing instead for its power in driving innovative, impactful change. He emphasizes the importance of curiosity, authenticity, and optimism in creating business strategies that are not only profitable but also socially responsible.
Drawing from his book, Berry shares how embracing a mindset of chosen naiveté can lead to a more fulfilled life and successful business, backed by real-world examples. This episode offers valuable perspectives for leaders and individuals alike, illustrating how daring to be naïve can be a strategic tool for generating positive returns and profound impacts in today's evolving business world.
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Nov 15, 2023
Rethinking Higher Ed Go-To-Market
It’s no secret that higher education institutions face an onslaught of challenges. Shifting demographics, hybrid learning models, shrinking budgets, and even a lack of trust in the education space overall. It’s time for a reimagining with a focus on access and affordability. What’s stopping you? Oftentimes, it’s the pressure to keep up with larger, more traditional institutions rather than emphasizing your own unique offerings and how they serve your communities.
Dr. Melik Khoury, President and CEO of Unity Environmental University, gives the lowdown on lowering barriers, expanding educational options, and inviting in new technologies and approaches to keep schools, and their students, on the cutting edge.
This episode is sponsored by CompleteU Education. To learn more about CompleteU, visit their website at completeueducation.com
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Nov 2, 2023
UGC & Vertical Video: Content's New Era
In this episode, guest Jenna Bluedorn, Team Lead at Level Agency and Ph.D. candidate at Indiana University of Pennsylvania in Media and Communications Studies, joins us to explore insights around today’s video content trends and strategies.
User generated content and short-form vertical videos are dominating social platforms right now. Consumer trust in polished ads is declining. Authentic, raw videos shot on phones now build deeper relationships with audiences.
If you’re struggling to cut through and connect with audiences, the perspectives outlined in this episode can help take your approach to content creation up a notch.
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Sep 28, 2023
Engaging Adult Learners in Higher Ed with John Meyer from CompleteU
In this episode of Test. Learn. Grow., host Dave Babst is joined by John Meyer, CEO and Founder of CompleteU, to discuss strategies for engaging and supporting adult learners pursuing higher education. As more adults return to school to upskill, finish a degree, or pivot careers, colleges and universities have a tremendous opportunity to meet their unique needs.
Dave and John explore common barriers adult learners face and how institutions can evolve to create a more welcoming, flexible, and supportive environment. Listeners will learn strategies for marketing, admissions, academic programming, student services, and more. The goal is to give higher ed marketers and leaders actionable insights to improve enrollment, retention, and graduation rates among this growing demographic.
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Sep 21, 2023
From Lead Gen to Revenue Impact: Rethinking B2B Marketing Success
This episode explores why B2B marketing teams need to shift their success metrics from leads and MQLs to tracking real revenue impact and ROI.
B2B marketing experts at Level explain how marketing and sales misalignment happens when teams have separate goals and metrics. They discuss why marketers need to analyze the full customer journey through hybrid attribution to demonstrate how their programs influence pipeline and closed-won deals.
Start embracing shared goals with sales and focus on revenue-based metrics to optimize spending and prove marketing’s value.
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Sep 7, 2023
Lead Nurturing in Higher Education
In this episode, our experts in higher education marketing share their insights on how getting beyond email into a dynamic, multichannel lead nurturing effort can make a huge impact on your enrollment rates.
Key insights from the episode:
* You want to be where your students are. Test into channels like social, video, and text messaging.
* Personalized experiences are crucial. Use segmentation and personalization tools to cater to unique buyer challenges and needs.
* Have clear goals for success, but know what bad performance looks like, too. You'll know when to pull the plug.
* Marketing is not a lone wolf. Build consensus with your admissions teams and agency partners to avoid any missteps.
Don't set it and forget it with your lead nurturing campaigns. You're probably leaving enrollments - and long term relationships with great students - on the table.
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Aug 17, 2023
Getting Feed Management Right with Feedonomics
On this episode of Test. Learn. Grow. we dive deep into feed management and optimization, and its important role in the world of Ecommerce marketing.
Starting off with a foundational understanding, we tackle the common pitfalls that businesses unknowingly step into, highlighting the ramifications on their performance. Special guest Jeff Bordeaux, Strategic Account Director at Feedonomics, joined us to shed light on their holistic approach to feed optimization, enriching the conversation with real-world success stories.
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Aug 9, 2023
Forrester B2B Summit: Our Key Takeaways
Dive deep with us as we unpack the transformative trends from the 2023 Forrester B2B Summit. As the B2B landscape rapidly shifts, are businesses truly prepared for what’s next?
*Growth via Customer Value* – Discover why centering marketing, sales, and product around customer value is the new gold standard. We unravel Forrester's new B2B customer-obsessed growth engine.
*The Age of AI* – If you aren't already incorporating AI into your strategies, you're already behind. We explore the titanic influence of AI, especially generative AI, in the B2B realm. We discuss the prudent and strategic use of AI to ensure it enriches, not hampers, the customer journey.
*The Backbone of B2B - Tech & Data Stacks* – Intent data is the new oracle for B2B growth teams. We dive into why a robust tech and data infrastructure is indispensable, and how it's reshaping the ways businesses approach marketing, sales, and product development.
Tune in, rethink your strategies, and align with the future of B2B!
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Jul 31, 2023
Level Agency and Becker Media Join Forces
*Exciting times ahead:* Level Agency and Becker Media have merged! We're combining two industry-leading digital marketing agencies to redefine performance marketing in the education sector and beyond.
In this episode, we discuss how this strategic move will:
* *Expand Our Resources & Capabilities: *We're enhancing our service delivery across all sectors.
* *Foster innovation:* Infusing fresh perspectives and strategies in our portfolio.
* *Provide Benefits of Scale:* With 125+ professionals and $150M+ digital media spend, we’re deepening our expertise, technology, and insights.
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Jul 19, 2023
Adapting to the New B2B Buyer Journey
In this episode, we unpack the changing landscape of the B2B buying process and how marketers need to navigate these changes to drive growth. Here's what we dive into:
* The transition of the B2B buyer's journey from a linear pathway to a complex, unpredictable cycle.
* The growing trend of self-service among modern B2B buyers and methods for supporting this shift.
* The necessity of creating personalized marketing experiences that resonate with a diverse range of B2B audiences.
* The critical shift from traditional lead-focused KPIs to revenue-centric metrics.
* Effective strategies for synchronizing marketing and sales efforts to accelerate business growth.
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Jul 6, 2023
How to Create a B2B Content Strategy for Personalized Engagement at Scale
In this episode, we unpack how to strategically craft a personalized B2B content strategy and offer actionable insights on how to execute it at scale.
*Key Takeaways:*
* *The Power of Personalization: *Get to know your audience segments' unique needs, motivations, and pain points.
* *Audience Segmentation is Key:* Slice your audience into distinct segments based on shared characteristics or needs to create highly relevant content.
* *Scale Personalization: *Identify shared challenges among your audience segments to guide content creation.
* *Content Mapping:* The type of content you provide matters and it should align with your customer's journey. From awareness to decision-making - we cover what works best at each stage.
* *‘”One to Eight” Approach: *Maximizing efforts is key. Learn how one piece of comprehensive content can be transformed into eight unique pieces, catering to various platforms.
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Jun 28, 2023
Measuring the Impact: Are Your Brand Awareness Efforts Working?
Measuring brand awareness impact can often seem like an impossible task. In this episode, we tapped in our Education Team Lead, Geoff Roebuck, to demystify brand awareness and how to effectively measure it.
Here’s what you’ll learn:
🚀 The tactics we leverage to grow brand awareness
🤔 Tackle concerns about investing in demand generation
📏 Reveal actionable strategies for effectively testing and measuring brand awareness tactics
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Jun 14, 2023
Master Ecommerce Marketing with Audience Segmentation
In this episode, we dive into the critical role of ecommerce marketing and audience segmentation in formulating effective marketing strategies. The focus is on our advanced approach to audience segmentation, particularly at the pivotal consideration stage of the buyer's journey. We unpack the power of tailored messaging, showing how we've honed message development for various audience segments and sharing powerful success stories that demonstrate the results of our strategies. We're giving a behind-the-scenes look into real client examples and examining how our segmentation and personalized messaging have significantly reduced costs and increased conversion rates. You will have the understanding to implement improvements in your marketing strategies and the starting steps to get there.
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Jun 7, 2023
The Everchanging Ecommerce Platform Landscape
Let's talk about the everchanging ecommerce landscape!
* *Why Staying Updated Matters* — In an era where Ecommerce is rapidly evolving, businesses need to keep pace with the latest trends to stay competitive. We'll discuss the importance of being informed and share a practical tip to help you stay updated.
* *Troubleshooting Common Platform Issues *— Ever faced issues with platforms like Performance Max? We'll uncover common challenges and provide practical solutions. Plus, discover the benefits of joining user communities for these platforms.
* *Testing New Display Platforms *— Consider the value of testing platforms like Criteo. We'll discuss the potential benefits and share a success story that underlines the power of starting small and scaling up based on performance.
* *Embracing New Platforms *— Looking to spice up your Ecommerce strategy? Consider newer platforms like TikTok, Snapchat, or Reddit. We'll discuss the potential of these platforms and share a success…
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May 31, 2023
Leaning into AI, ML, & Automation
In this episode, we navigate the complex landscape of Machine Learning (ML), Artificial Intelligence (AI), and Automation— specifically honing in on their pivotal role in higher education marketing. As these technologies become increasingly essential in a data-driven world, we highlight the necessity of adaptation and strategic innovation.
Our attention then shifts to the specific applications of AI, ML, and Automation within marketing. We highlight how AI can reshape student recruitment strategies, how ML can personalize content for enhanced student engagement, and how automation can streamline administrative tasks, improving overall efficiency.
Finally, we explore the tangible advantages that these technologies can offer to higher education marketing. From optimizing Return on Investment (ROI) to increasing operational efficiency, we delve into how a strategic shift towards AI, ML, and Automation can result in significant gains.
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May 24, 2023
B2B Balance: Demand Generation and Demand Capture
In this episode, we explore the distinct yet intertwined marketing strategies of demand generation and demand capture in the B2B space. Through expert insights, we reveal how demand generation, focused on raising awareness and interest, and demand capture, concentrating on leveraging existing market interest, function differently.
Further, we underline the necessity of viewing these strategies not as independent entities, but as co-existing tactics that, when harmonized, can drive business growth. With real-world examples and best practices, we illustrate how the integration of demand generation and demand capture can create a dynamic marketing strategy.
This episode offers valuable knowledge for all B2B marketers striving to level up their marketing initiatives.
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May 17, 2023
Higher Ed Strategies for a New Social Media Landscape
In this episode, we're taking a critical look at the current challenges in higher education marketing related to social platforms, particularly focusing on the declining performance of Facebook. As more users migrate their attention to new platforms, we're seeing a need for adaptation and strategic rethinking.
The spotlight then turns to the rising stars of social media - TikTok and Snapchat. They're capturing the attention of the younger generation, who are now entering the target audience for higher education institutions. We discuss why it's critical to test these platforms and understand their unique dynamics.
Finally, we delve into the tangible benefits these emerging platforms can bring to higher education marketing. From reaching a wider audience to more engaging content formats, we explore how a shift in strategy can yield significant results.
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May 10, 2023
Develop a Winning Data Strategy
In this episode we unpack the essentials of data strategy, its impact on your business, and the dynamic interplay between data science and data engineering.
From understanding the balance between offensive and defensive data strategies to demystifying the Proof of Concept Approach, data modeling, and the pros and cons of data science investments, we delve into key elements that can help shape a robust data strategy to drive any business forward by enabling better, data-driven decision making capabilities.
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May 3, 2023
Winning in Ecommerce Marketing: 5 Key Focus Areas
In this episode, we explore the world of Ecommerce marketing, discussing 5 key focus areas for success:
1. The Ever-Changing Ecommerce Platform Landscape
2. Consideration-Stage Audience Segmentation & Messaging
3. Small Tweaks to Product Feeds Can Make a Big Impact
4. Daily Management & Weekly Reporting
5. Know Your Audience & How They Change Throughout the Year
Learn from the experts at Level and uncover actionable strategies to grow your Ecommerce business.
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Apr 26, 2023
Winning in B2B Marketing: 5 Key Focus Areas
In this episode, we explore the world of B2B marketing, discussing 5 key focus areas for success:
1. Thinking About Demand Generation & Capture as Different Tactics
2. Establishing & Engaging Ideal Customer Profiles
3. Consistently Developing Personalized Content
4. Understanding the New B2B Buyer Journey
5. Revenue-Focused Success Measurement
Learn from the experts at Level and uncover actionable strategies to excel in B2B marketing.
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Apr 17, 2023
Winning in Education Marketing: 5 Key Focus Areas
In this episode, we explore the world of higher education marketing, discussing 5 key focus areas for success:
1. Embrace new and emerging platforms as Facebook's influence declines
2. Leverage machine learning, AI, and automation to optimize your campaigns
3. Develop a solid brand awareness measurement strategy
4. Nurture leads beyond email for maximum impact
5. Invest in high-quality video and user-generated content to boost engagement
Learn from the experts at Level and uncover actionable strategies to excel in higher education marketing.
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Apr 17, 2023
Welcome to Season 2 of Test. Learn. Grow.
Welcome to Season 2 of Test. Learn. Grow., the digital marketing podcast that helps you stay ahead of the curve in the ever-evolving marketing landscape. In this episode, we give you a warm welcome to our exciting new season, discussing what you can expect from our upcoming episodes.
Season 2 brings you even more expert insights, tailored strategies, and industry-specific advice for verticals like B2B, Higher Education, Ecommerce, and Financial Services. We're also introducing live episodes on LinkedIn Live, featuring industry leaders ready to share their knowledge and answer your questions in real time.
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Dec 15, 2022
2022 Year in Review
*100K+ Leads Generated. 9X Average eCommerce ROAS. 42% Agency Growth. *
2022 was a year of incredible growth and development not only for our clients but for Level Agency as a whole. In this episode, we decided to pull some stats, poll our people, and piece together a picture of this past year in measures that together tell a much bigger story than numbers alone ever could.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Dec 7, 2022
Build Trust With SEO: Buying Reviews & Social Media Followers
Reviews and followers are an indicator for a strong brand reputation. Shopping for a deal online? Read the Google reviews for their business. Curious about a brand you’ve never heard of? See what they’re up to on social. SEO algorithms notice this too. Listen as Level's SEO Manager, Joe Garrigues explains why organic reviews and social media followers are the way to go.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Nov 30, 2022
Build Trust With SEO: Link Building
There’s something intuitive about how search engines rank your page *based on keywords*. People searching for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Nov 16, 2022
Build Trust With SEO: Avoid Keyword Stuffing
We all want the same thing: When our customers search Google for terms related to our business, we want to be right there in the search results. Ranking with SEO has a technical side and a creative side. In this week's episode, SEO Manager Joe Garrigues explains why you shouldn't follow the old shortcut: *keyword stuffing*, and what you should do instead*.*
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Nov 10, 2022
Develop a Buyer-Centric Marketing Strategy
We’re joined by Eric Papzcun of InnerActivate. For Eric, the foundation of any go-to-market strategy should be a brand benchmark — measuring where your brand sits in relation to the competition. His methodology looks at three dimensions from the perspective of the buyer: Visibility, Relevancy, and Trust.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Nov 2, 2022
Emerging Social Media Ad Platforms
We get the question all the time from clients: “Should I be advertising on TikTok?” or “Are my customers using Snapchat?” My answer is usually the same, particularly for higher-education, where I focus: What if your competitors started to?
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Oct 26, 2022
The Digital Transformation Mindset
At Level, we use digital tools in a variety of ways — and invent our own when our business needs demand. But development is always an investment. When does it make business sense? When is digital innovation incremental, and when is it disruptive? We’ve seen how technology has transformed marketing and a host of other industries. This week, I met with a leader in the recruiting space to learn about some unexpected and powerful ways that technology has produced business success for them.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Oct 19, 2022
Christopher & Banks Case Study: Product Feed Management
Christopher & Banks is a women's fashion store that's been around for a couple of decades and is a pioneer of its time, with size inclusivity. Join Tim Fitzgerald, eCommerce team lead, and Abby Young, eCommerce Media Manager, as they talk through a recent case study on how the COVID-19 pandemic changed the way a brick-and-mortar store had to operate.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Oct 12, 2022
Your Guide to Better Brainstorming
Brainstorming can be intimidating sometimes. Join us this week with Level's own Creative Center of Excellence Lead, Mike Rubino. We will dive into some brainstorming tips and tricks that are sure to help you get your creative juices flowing, just in time for the new year.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Oct 5, 2022
Aligning on a Strategic Marketing Plan
There's a reason we put evergreen strategies into play. That's because they are the tried and true strategies for the baseline of everything we do here at Level Agency. Hear from B2B-1 Team Lead, Laura Greenawalt, as she explains the importance of proper planning for the upcoming year.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Sep 28, 2022
Bad SEO vs. Good SEO
From keyword stuffing to buying links and reviews, certain SEO practices could be negatively affecting your brand. Is your company reputation safe? Listen for what you should be doing.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Sep 21, 2022
Media Minute: Should you run branded search campaigns?
Tim tells us all we need to know about tradename or branded search campaigns.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Sep 14, 2022
SEO and Google’s Update: What You Need to Know
Google just updated its search algorithm. Again. For SEO manager Joe Garrigues, that’s business as usual.
Doing great Search Engine Optimization (SEO) means being adaptable. The goal: Make your website as discoverable and useful as possible. Hear his philosophy and some practical approaches to optimizing your strategy, no matter what Google changes.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Sep 7, 2022
Ways to build a better company culture
Company culture is *how you do what you do in the workplace*. It's the sum of your formal and informal systems and behaviors and values, all of which create an experience for your employees and customers. At Level Agency we call these our P.R.O.U.D values.
Listen as Josh Berry of Econic explains how company culture can impact your company.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Aug 31, 2022
Media Minute: How to Improve Your Ad Quality Scores
Tim breaks down the three steps on how to improve the quality scores of your ads.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Aug 24, 2022
Range & Marketing: How Diverse Backgrounds Deliver Stellar Results
Successful marketers come from all walks of life. This is especially true at Level.
Listen as members of the team share stories about their lives before Level and offer up advice for those interested in a marketing career.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Aug 17, 2022
Creative that Drives Performance
Listen to a previous LinkedIn Live conversation where we dig into creative trends, tactical how-tos, and (ultimately) how to generate creative that produces a tangible return.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Aug 10, 2022
Media Minute: Calculating the CPC You Can Afford
A succinct breakdown on the economics to consider when deciding just how much you can afford to pay per click on your performance marketing.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Aug 3, 2022
How to "Recession-Proof" Your Marketing
As headlines continue to talk about economic recession, it's now more important than ever to take a hard look at performance marketing.
In this episode you'll hear from the heads of Level Agency's four Centers of Excellence about how your messaging, media strategy, and overall marketing mix should be adjusted during a recession. We'll also give you some solid data points about why now is the time to lean-in to your performance efforts, NOT withdraw.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Jul 27, 2022
One Year of the "Test. Learn. Grow." Podcast
Whoa! It's been one year of the Test. Learn. Grow. podcast. Join us as we look back on the show and recap some of our most popular moments.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Jul 20, 2022
Behind the Scenes of Dashboard Creation
Jordan Grace has been with Level Agency for a decade. In that time he has helped to drive our best practices around extracting, storing, and visualizing data.
In this episode, Jordan takes us behind the scenes of this process and offerings insights into how you can get started visualizing data into useful dashboards.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Jul 13, 2022
How Internal Marketing Teams and External Agencies Can Collaborate Effectively
For some in business, the idea of having an internal marketing department or an external agency feels like an OR decision. When really, both can peacefully co-exist, and more than that, amplify the results of your organization's marketing efforts.
This episode features Level Agency client Barrett Betz, VP of Marketing for Betco. Barrett illustrates the ways in which he's been able to integrate his internal department with Level as an agency partner, and offers insights into how others might do the same.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Jul 6, 2022
[DEBATE] Organic Website vs. Landing Pages
It's a common debate among marketers: is it best to drive paid traffic to an organic website or to specific landing pages?
This podcast originally aired as a LinkedIn Live where two members of the Level leadership team faced off in a debate, each arguing a specific side of the question.
At the end, we drop the act and give your our agency POV on the subject.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Jun 29, 2022
How Project Management Visibility Leads to Accountability
Whether your project is constructing a large building or architecting a multi-layer marketing project, the benefits to transparency are the same.
When everyone has visibility into the timeline and how their tasks affect the tasks of others, it creates cohesion within the team and holds everyone accountable.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency or text us at 412-430-4403
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Jun 22, 2022
Rethinking the Role of Soft Skills
Studies show that 85% of job success comes from having well‐developed soft and people skills, while only 15% of job success comes from technical skills and knowledge, or hard skills.
But how do you work to develop soft skills in yourself and in your team? We break all that down for you in this podcast.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency.
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Jun 15, 2022
6 Steps to More Efficient Tracking
Does your Google Tag Manager (GTM) environment spark joy for your marketing team? Or is it a stress-inducing environment of chaos?
If you're answer lines up with the latter, this is the podcast you've been waiting for. These six steps will help you to reorganize and better leverage your GTM account.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at podcast@level.agency.
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Jun 8, 2022
Why to Consider a Fractional CMO
Fractional CMOs can provide focused support on major priorities in your business. Pairing a resource like this with an effective marketing partner like Level Agency can lead to significant success.
Listen is as Slade Kobran from Chief Outsiders and Patrick Patterson, President of Level Agency, discuss this topic and more.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jun 1, 2022
Human Work vs. Robot Work
Chances are there are areas of your business that are full of repetitive tasks. Tasks that are tedious and time consuming and take you away from your main mission.
What if a "robot" could do it for you? By robot, we mean a thoughtful series of marketing and operations automations.
In this podcast we sit with Tom Nassr, founder and CEO of Xray Tech and discuss ways to separate and automate robot work so human capital can be more effectively deployed.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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May 25, 2022
Learn How to Win with Webinars
Educational webinars are an EXCELLENT way to simultaneously bring awareness of your company to new customers and educate/nurture your existing base.
Level's TJ Bruno and Dale Riether share specific about winning webinar strategies they are currently employing for one of their clients.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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May 18, 2022
What to Expect During Agency Onboarding
So you just signed on with a new agency, maybe even with us at Level Agency -- now what?
This episode walks you through what the beginning of that partnership will look like.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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May 11, 2022
Dos and Don'ts of Data Hygiene
Hear from Level's own data scientist, Kyle Taljan, Ph.D. about the common ways data hygiene can be implemented towards the pursuit of more dependable business intelligence.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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May 4, 2022
5 Questions to Ask Every Agency
Anyone who has been through the process of vetting a marketing agency, or any professional services partner, knows that it can often be a long process.
To help expedite your experience, our team put together these five questions which get right to the point of some of the most important aspects of these relationships.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Apr 27, 2022
Building Trust in Higher Education
There's no denying that education and marketing landscapes are changing. Listen to this week's episode of Test. Learn. Grow to learn how Career Education Colleges and Universities (CECU) and Level Agency are navigating those changes together.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Apr 20, 2022
Getting Started with Blue Ocean Marketing, featuring Dr. Andrea Simon
Dr. Andrea Simon is a corporate anthropologist, accomplished author, and trained practitioner in Blue Ocean Strategy.
For this conversation, Myles and Allyn are joined by Level Agency partner Patrick Van Gorder for a discussion on what Blue Ocean Strategy is, how it connects with Test. Learn. Grow., and ways to implement it in marketing strategy.
To learn more about Dr. Andrea Simon, we suggest checking out her two books: "On the Brink" and "Rethink".
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Apr 13, 2022
6 Must-Have Elements for Your B2B Marketing Strategy
Level Agency's B2B Team Leads, Laura Greenawalt and TJ Bruno break down 6 things every B2B marketer should be considering in 2022.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Apr 6, 2022
Decoding Multi-Screen Attribution, with MNI
Listen as MNI's Director of Strategic Accounts, Brendan Kennedy, and Level's Media Director Keefer Kopco dive deeper into CTV, OTT, and multi-screen attribution.
Looking for more OTT info? Register for our upcoming webinar: https://discover.level.agency/webinar
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Mar 30, 2022
Is Company Culture Part of Your Strategy?
In today's increasing virtual and hybrid work environments, company culture must be a core element of your business strategy.
Listen in as Allyn and Myles talk with Level's own Laura Greenawalt and Brad Stephenson about steps the agency has taken in this area, as well as tips for how you can lead with culture in your organization.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Mar 23, 2022
The Art of Client Service, with Robert Solomon
Robert Soloman is the author of The Art of Client Service.
In this podcast, Myles and Allyn chat with Robert about the theories found in his book and how business people in any market can apply them to find success in their client relationships.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Mar 16, 2022
Unpacking Competitive Marketing Intelligence with GrowByData
Tune in as Myles and Allyn interview Prasanna Dhungel, Co-founder and Managing Partner of GrowByData. The trio discusses Prasanna's entrepreneurial path, as well as data's role in the future of marketing.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Mar 9, 2022
Is it Time to Rethink Lead Generation?
Tom Shapiro, author of Rethink Lead Generation, joins Allyn and Myles as a guest this week.
Their conversation explores ways business leaders can creatively approach their lead generation efforts, while challenging the idea of following "best practices."
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Mar 2, 2022
The Importance of 1st Party Data (and Ways to Leverage it)
Allyn and Myles sit down with Matt Redlon and Nate Goldenman of Clario, whose sole focus is on equipping mid-sized marketers with the same data, machine learning, and expertise the giants are using today to run radically customer-centric organizations whose growth is fueled by scientific experimentation, measurement, and automation.
This podcast dives into all of those topics and more!
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Feb 23, 2022
Knock, Knock. It's TikTok
Listen as we have a round-table style discussion about TikTok's place in the digital advertising ecosystem and the opportunities it has to offer marketers.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Feb 16, 2022
Facebook Can Still Drive Marketing ROAS. Here's How.
"Facebook doesn't work anymore." Have you heard that line recently?* It's wrong!
*Sure -- Facebook has made significant updates to its advertising platform in the past year; many of which have made the platform more difficult to master. However, it's still possible!
Join us as we unpack how our media professionally are still driving considerable ROAS numbers for our clients.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Feb 9, 2022
Using the RACI Framework to Guide Project Success
RACI stands for:
* Responsible
* Accountable
* Consulted
* Informed
It's a short, simple tool which makes task ownership crystal clear and assists with keeping projects moving forward.
In this episode we talk about why this framework is important and how you can begin to implement it in your business.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Feb 2, 2022
Why Your Business Needs Performance Creative
What's the difference between traditional creative and performance creative?
We've been asked that question a few times now, so we decided to record this podcast episode on the topic!
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jan 26, 2022
Driving Success for Christopher & Banks through Customer Segmentation
Join us as we chat with Jacquie Bailey of Christopher & Banks, along with Level's own Abby Young, about how effective customer segmentation is driving significant results for this ecommerce client.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jan 19, 2022
Leveraging Marketing to Battle Food Waste & Hunger
In this episode you'll here from our friends at 412 Food Rescue and Food Rescue Hero -- non-profits that Level Agency is proud to support.
Did you know that in the United States alone, 40% of the food we produce is wasted?
Transported by a growing network of volunteers, 412 Food Rescue directly transfers food to nonprofit partners that serve those who are food insecure in the Pittsburgh, PA, area.
"Education is critical, and it's critical at every single step of the process. So, marketing is, in a lot of ways, like education." Find out how Level Agency client 412 Food Rescue, and their app Food Rescue Hero, use marketing to spread awareness about their mission and encourage volunteers in the community to get involved.
Visit them online for more information about how you can join the fight: https://412foodrescue.org/take-action/
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jan 12, 2022
Meet Your Hosts for 2022
Welcome to 2022! Before we jump in with more episodes featuring Level Agency team members, clients, and partners, we're taking a step back to introduce our hosts for this year.
Get to know Myles and Allyn and what they are excited about for the future of the podcast.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Dec 22, 2021
2021 In Review
Tune in for stats and milestones from our agency's 2021, as well as some hints as to what's in the works for 2022.
This will be the last episode for 2021, so Happy Holidays to all! We'll see you back here in January.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Dec 15, 2021
How to Train a Remote Workforce
How does your organization stack up when it comes to the hiring, training and retention of new employees?
This episodes dives deeper into how Level is tackling the challenge of training a remote workforce -- and how your organization can adopt a similar approach.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Dec 8, 2021
Why Wait? It's Time to Adopt AI
Have you asked yourself these 3 questions about your business?
* What is your level of comfort with adding elements of artificial intelligence or automation to your workflows?
* Do you have a plan to integrate them into your workflows in the future?
* In the next year, in the next 5 years, in the next 10 years?
Let's face it, the phrase "the robots are coming for our jobs" is only true if we don't become friends with those robots. I mean, wouldn't it be great if you had a robot on your team that could work for for 24 hours? It would free you up to do more impactful work!
In this episode, Patrick Patterson and Myles Biggs dive deep into the topic of AI adoption with Mia Umanos, co-founder of Cickvoyant, a marketing analytics and AI firm.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Dec 1, 2021
5 Questions That Will Improve Your Media Management
Media buying exists in a landscape where platforms and best-practices change constantly.
Hear from two of Level Agency's seasoned media pros about a 5-question framework that will allow you and your teams to think critically, focus on what matters, and successfully pivot with the market.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Nov 24, 2021
What We Mean When We Say "Test"
The podcast is called TEST. Learn. Grow., after all. So what does that mean?
Listen to a presentation given by Laura Greenawalt and Amy Stettler at our June 2021 Level Agency Summit about why we test and what happens after a test.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Nov 17, 2021
Insight-Led Selling, with FinListics Solutions
We sat down with Level Agency clients Stephen Timme and Melody Astley of FinListics Solutions. Stephen and Melody co-authored the book: Insight-Led Selling: Adopt an Executive Mindset, Build Credibility, Communicate with Impact.
Listen as we discuss the philosophy behind the book, the impact its had for their business, and how Level's marketing support continues to support their growth.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Nov 10, 2021
Messaging Mastery Throughout the Customer Journey
"Be patient. Put the work in upfront to try and give customers what they need and provide some value."
The customer journey can be a complex road to navigate. Come along with our customer journey guide, Dale Riether, on this week's episode of "Test. Learn. Grow."
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Nov 3, 2021
The Roles of Machine Learning and Artificial Intelligence in Digital Marketing
Advanced technologies like AI and ML are not human-less, but a tool for humans to generate data-driven decisions and innovation. Join the conversation with VP of Enterprise Data and Analytics and adjunct faculty member at Northeastern University, Eric Liu.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Oct 27, 2021
How to Introduce User Generated Content (UGC) into Your Marketing
The average American sees up to 10,000 ads per day, so how do you make YOUR ad stand out? Level Agency podcast, "Test. Learn. Grow." is back with Media Manager Abby Young and Creative Producer Sean Wade to dissect how user-generated content can boost your ROAS by engaging your audiences.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Oct 20, 2021
Curated vs. Creepy: 3 ABM Pitfalls and How to Avoid Them
In our latest podcast episode of Test. Learn. Grow., Level Agency’s B2B account manager, Emily Halpern, talks about account based marketing and some of the tools and strategies you can use to achieve it.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Oct 13, 2021
3 Tips for Effective Project and Process Management, with Ian Herzing
“There’s more that we can offer in terms of solving your general business problems, and it really happens through this framework of Test. Learn. Grow.”
Effective project management will become a defining quality for companies as the business world continues to develop post-pandemic. Keep your team ahead of the curve by prioritizing your project management capabilities with the help of Level’s Resource Manager, Ian Herzing
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Oct 6, 2021
Principles of Design Thinking, with Michael Rubino, Visual Design Manager at LUMA Institute
Recorded LIVE at our Inaugural Level Agency Summit, this is a Q&A with Michael Rubino, Visual Design Manager at LUMA Institute -- a human-centered design firm.
Listen as Michael introduces us to the world of design thinking and why a focus on human-centered design is more important than ever.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Sep 29, 2021
Building Teams and Culture in a Remote Work Environment, with Tracey Zimmerman, CEO of Robots & Pencils
Recorded LIVE at our Inaugural Level Agency Summit, this is a Q&A with Tracey Zimmerman, President & CEO of Robots and Pencils -- a digital innovation firm.
Listen as Tracey gives her perspectives on leading teams and building culture within a remote work environment.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Sep 22, 2021
How to Streamline Campaigns for Facebook Automation, with Keefer Kopco
With multiple ad formats, countless ways to target audiences, and A/B tests -- Facebook Ads can get complicated.
In this episode we hear from Keefer Kopco, Media Manager II on our EDU Team, about how he's found success for clients by stripping back some of this complexity and streamlining Facebook Ad accounts.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Sep 15, 2021
Proper Planning Prevents Poor Q4 Performance, with Chrissy Starkweather
Q4 is quickly approaching! Hear from Chrissy Starkweather, Media Analyst III here at Level Agency, about ways your company can properly plan and prepare for one of the busiest online shopping times of the year.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Sep 8, 2021
3 Creative Mistakes (And How to Fix Them), with Sean Wade
Sean Wade, Creative Producer with Level Agency, unpacks the results of two recent tests and what they've taught the team.
He also breaks down three common mistakes made in-market and simple ways to fix them for increased ad performance.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Sep 1, 2021
Nurturing & Automation Best Practices, with Dale Riether
“Nurturing a customer means giving them the right information at the right time as they’re working through their path to purchase.”
Find out how you can best support your customers on their journey to purchase success from our Creative Manager and Subject Matter Expert on Nurturing & Automation, Dale Riether.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Aug 25, 2021
Using Rocks to Gain Traction, with JT Smith
Level Agency leverages the Entrepreneurial Operating System (EOS®) on a daily basis. Part of this program is the idea of goal-setting through the use of "Rocks."
In this episode, we sit with JT Smith, AVP of Operations, to understand what Rocks are, why they are important, and how the Agency uses them to deliver excellent results for clients.
If you like the topic of this episode, check out the book Traction: Get a Grip on Your Business, by Gino Wickman.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Aug 18, 2021
The Difference Between Client Partnership and Client Services, with Amy Stettler
From beginning her career as a student of Ogilvy & Mather, to establishing herself within well-respected companies like Apple, to now expanding and innovating our growth at Level Agency, listen as Account Director and Client Partnership Center of Excellence Lead, Amy Stettler shares the excitement and significance of client partnership to marketers who want to bring their clients’ marketing to the next level.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Aug 11, 2021
3 Tips for Facebook Ads in the Changing iOS Environment
Apple's recent iOS updates are fundamentally changing the way digital advertisers think about targeting. The platform that has been most effected and vocal about these shifts is Facebook.
In this episode, we hear from Abby Young, one of Level Agency's Media Managers, about three things all advertisers should keep in mind to avoid having their ad accounts frozen as a result of these changes.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Aug 4, 2021
The Elements of a Meaningful Marketing Test, with Jess Echement
What makes a meaningful test within a digital marketing ecosystem?
On this week’s episode of our podcast Jess Echement, our Testing Subject Matter Expert, breaks down what the Test in “Test. Learn. Grow.” means specifically for Level Agency and how we leverage this mindset to create wins for clients.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jul 28, 2021
From iOS Changes to FLOC, Let's Dive Into Privacy & Data Trends
As concerns over privacy and the future of digital marketing are raised, Level’s Tim Fitzgerald has advice for the here and now.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jul 21, 2021
Cut the Cord, Not Your Lead Funnel: Demystifying CTV and OTT
There's a digital transformation happening in marketing, with a focus on the consumer shift towards streaming TV platforms and the measurement advertising efforts on those platforms.
In this episode the Level team will:
* Demystify OTT / CTV from consumer and advertiser perspectives
* Talk about principles of effective test design
* Provide a roadmap to measure the impact of OTT strategies on your student inquiry funnel
* Tie your brand awareness activity to your student generation funnel in ways your CFO will approve
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jul 14, 2021
Simplifying Ecommerce Marketing, with Tim Fitzgerald
Hear from Tim Fitzgerald on how he rose from Level Agency intern to Team Lead of our Ecommerce division.
While Tim admits that the world of digital marketing is dynamic and challenging, he also argues that it's not always as complicated as many make it out to be.
Listen as he discusses this idea and provides insights into the future of Ecommerce marketing.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jul 7, 2021
Lessons Learned in Education Marketing, with Geoff Roebuck
Listen as Geoff Roebuck, Team Lead for Level's Education Team, discusses how Level is uniquely positioned to service clients in the education space.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jun 30, 2021
B2B Marketing and Long Sales Cycles, with Laura Greenawalt and TJ Bruno
Laura Greenawalt and TJ Bruno are Level Agency's Team Leads focused on B2B Marketing.
In this episode we'll get to know the duo and what led them to careers at Level. We'll also dive into what makes marketing on behalf of B2B clients unique, and ways their teams have been able to successfully navigate these longer sales cycles.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jun 30, 2021
The Value of Cross-Functional Teams, with Brad Stephenson
"Not many people grow up saying, 'I want to be a VP of marketing.'"
This may be true but in this episode you'll meet Brad Stephenson, Level Agency's Vice President of Group Accounts.
Listen as he discusses how marketing involves a mix of storytelling, messaging, and figuring out how to resonate with an audience. Brad will also unpack the importance of cross-functional teams as part of the Level Agency way.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jun 30, 2021
The Level Agency Way, with Patrick Patterson and Patrick Van Gorder
Listen as Patrick Patterson and Patrick Van Gorder discuss Level Agency's core values and marketing philosophy. The duo also discusses Level’s recent ownership transition and their plans for the future of the Agency.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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Jun 25, 2021
Coming Soon: Test. Learn. Grow. A Level Agency Podcast
Here at Level Agency, we believe that all marketing should create value, build trust, and inspire change. THAT is the Level Agency way.
Effective marketing is a constantly moving target. what's working today is not guaranteed to work tomorrow, and the only way to stay relevant is to test, learn, and grow.
In every episode of the podcast Test. Learn. Grow. I'll be joined by agency team members and other members of the marketing community for radically candid conversations on all things marketing.
Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
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