Episode 39: How to Become a Recognized Authority with Alastair McDermott (Part 1)
Play • 19 min

In today's episode, Lisa, Guy and David welcome Alastair McDermott to the show for the first in a two part special.

Alastair is a Marketing Coach, Consultant and Founder of The Recognized Authority.

Some of the topics discussed include: why becoming a "recognized authority" is deeper than "personal branding" - and what the key differences are; why encouraging staff to become specialist leaders in their field is something to aspire to, not fear; and how a twenty minute coffee meeting can lead to effective relationship building.

Guy Remond can be found here:


David Zumpano can be found here:


 Lisa Roser can be found here:


 GUIDR can be found here:


Alastair McDermott can be found here:


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