How Diverse Stock Photos Can Boost Your Bottom Line with Christina Jones
Play • 33 min

In this episode of The Do Good Business Podcast, Sarah's chatting with Christina Jones, badass photographer and the founder of Colorjoy Stock. Colorjoy Stock is a lifestyle and business stock photo membership for brands who want to connect with their community through the images they use. Christina and her team are all about creating * gorgeous * collections of diverse stock imagery for women building better brands. 

We talked about all the things, including:

  • 13:06 - Why it's important for businesses and brands to prioritize diversity and inclusion
  • 15:43 - How representation in your visual identity boosts your bottom line 
  • 18:05 - The selfish reason you need to show diversity in your photos
  • 19:28 - Christina's top three tips on where to start to have greater representation in your brand 
  • 21:35 - The benefits of building a diverse team and incorporating multiple perspectives into decision making 
  • 24:44 - Christina's vision for stock photography and brands using them in the future

Links 

Go follow Christina over on Instagram at @christinajonesphoto and @colorjoystock. You can join her stock photo membership over at colorjoystock.com and get 25 FREE photos if you subscribe to their list! 

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