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The official podcast of OneLeg where we pull back the curtain on marketing and discuss how you can deliver the very best customer experience and achieve zero marketing waste.
Apr 20, 2022
TechSquawk: Marketing Campaign Analytics
The OneLeg Tech Team don't just sit around thinking about technology platforms and bits, bytes and Squid Game. No, they are a critical asset helping clients think through all of the details of their sales and marketing programs. In this episode, the Tech Team discuss marketing campaign analytics and what you should be looking for, and how you can, and should, measure virtually every aspect of your sales and marketing programs.
Apr 20, 2022
Lessons From Home Improvement Start-ups
There is a lot to try and figure out when you start a new business...especially in the home improvement sector. It can be hard, exhilarating, overwhelming and exciting--all in the same minute. We pulled together a group of our clients, all of who's home improvement companies are less than three years old, to discuss the trials and tribulations of starting and running a business in the home improvement space. Appearing in this episode: Chris Shoemaker, Everest Home Improvement (Virginia) Seth Converse, Purple Home Improvements (Michigan) Ryan Keene, MODE Renovation (California)
Mar 29, 2022
OneLeg Up: Growing an eCommerce Business with Special Guest Scott Reid
On this episode of OneLeg Up, Vic interviews the CEO of OneLeg’s first client, Scott Reid. During this 30-min episode, Scott talks about his journey to grow the Dormeo business in North America from virtually zero in sales to on a pace to be a $40MM company in just a handful of years. We also cover Scott’s learnings for tech stack implementation and how the focus should always be on the customer.
Mar 23, 2022
Tech Squawk: Increase Call Center Agent Conversion
Did you know that if you have Lead Perfection, you don’t actually need a dialer to follow up on your leads? That’s right, our tech team reveals a little secret about Lead Perfection not a lot of people know or utilize when they discuss the ins and outs of the dial control center. From set-up all the way through reporting, you’ll find that our Tech Alchemists have you covered.
Mar 14, 2022
Serious vs Curious
On this episode of OneLegUp the team discusses serious vs curious buyers, strategies to win over curious buyers to serious buyers and why the home improvement industry is doing itself a disservice by not having a multi-pronged approach to building relationships with potential customers.
Mar 14, 2022
OneLeg Up: Creative Campaigns and Content Can Drive Sales
On this very special edition of OneLeg Up, the OLU hosts find themselves together, in Dallas, during an ice storm. What better time to do a podcast?! In this episode we go deep into content and explore the reasons why certain content works, and why certain content gets no love. We also take on the objections clients have to generating new content and why they are likely doing not only their customers a disservice, but also their businesses.
Jan 5, 2022
Business Research with Praj Gadtaula of Business Brainz
On this episode of OneLeg Up, Ed Davis sits down with Praj Gadtaula of Business Brainz (and BBN International) about the importance of research as part of your sales and marketing efforts, and why term "regionalization" is becoming extinct.
Dec 13, 2021
Lead Perfection Sub-Tables and Documenting Your Activities
On this episode OneLeg Up: Tech Squawk, the OneLeg tech team is diving further into the Lead Perfection platform and specifically discussing how users can better utilize sub-tables (pre-sale and post-sale), which is a area that can be customized to your business: such as referral information (pre-sale) or lead scoring; and post-sale finance info. In the second half of the podcast, the team explores the various ways in which you can document your customer relationship, your marketing and sales process, and how your home improvement company keeps notes about opportunities.
Dec 13, 2021
Lead Perfection / Five9 Post-Sale Docs and Call Center Agents
Vic, Steven, and KC tackle the harsh truth when it comes to knowing the ins and outs of your business on this rendition of Tech Squawk. We cover how to link your post-sale documents into Lead Perfection as well as how to take a deeper look into your call center agent’s activities. Find out how efficient and effective you are while using your CRM and managing your team.
Dec 2, 2021
E0118 - New Age Lead Aggregators w/ Special Guest Sean Conners of Contractor Appointments
On this episode of OneLeg Up we speak to Sean Conners, CEO of Contractor Appointments, which is a business turning the historical lead aggregator business on its head. For those of you who are familiar about the personality and culture of OneLeg know that we are constantly looking to disrupt the industry’s thinking and ways it goes about things, and we think Sean and Contractor Appointments are doing just that. Most of our listeners are going to be familiar with lead aggregators. There are a number of real challenges with the traditional lead aggregator business, which we have documented in a recent blog. Sean and Contractor Appointments are taking a new look at the lead aggregation model and have developed a better mousetrap so to speak.
Nov 3, 2021
Lead Perfection Reports, Analytics and Dashboard Tips and Tricks
Join Vic, Steven, and KC as they discuss the core tool for managing KPIs: CRM Reporting. If you are merely running reports, you are missing out! Learn about report customization to measure goals vs. actuals as well as ways to keep your reports accurately reflecting company numbers.
Oct 21, 2021
E0116 - The Quantity vs Quality Marketing Debate
The debate around quality vs quantity penetrates every facet of sales and marketing, from social media content and posts to sales leads. The inherent problem is that often owners don’t have the patience or resources to commit to marketing programs that allow for both. So, agencies are tasked with producing “stuff” that will “get their name out there” in-front of potential customer instead of having a plan to use an omni-channel approach—hitting potential customers where they live and where they shop. While there are some businesses that thrive on a high-quantity of leads with low conversion rates, our contention is most businesses would do better with less, but much better leads. On this episode of OneLegUp, we look at both sides of the argument and offer up some sound advice to those seeking a balance.
Oct 11, 2021
Overlooked Features of Lead Perfection and Five9
BONUS EPISODE: Our podcast about Lead Perfection and Five9 covered so much ground in the first two episodes, we were surprised to find that we actually needed a third episode. On this episode of the OneLeg Up podcast, Chief Mastermind, Vic Sun, is joined by two of OneLeg’s Tech Alchemists: Steven White and KC Urias to discuss all things Lead Perfection and Five9 and uncover some of the tips and tricks in utilizing both platforms that have earned OneLeg the go-to reputation for deploying and managing both platforms.
Oct 1, 2021
Getting the Most of Lead Perfection and Five9
Our podcast about Lead Perfection and Five9 covered so much ground we had to do it in two parts. On this episode of the OneLeg Up podcast, Chief Mastermind, Vic Sun, is joined by two of OneLeg’s Tech Alchemists: Steven White and KC Urias to discuss all things tech. They specifically get into the weeds of Lead Perfection and Five9. Grab something to drink and hold on as three techheads try to keep the banter light and easy to follow by us mere mortals.
Oct 1, 2021
E0107 Customer Reviews
Reviews, no matter the business you are in, are important currency when building your brand and reinforcing a purchasing decision. Reviews, and their management, affects all sorts of companies and industries. On this episode of OneLeg Up, the team discusses the increasingly important customer reviews, how to get positive, five-star reviews, and how to manage customer experiences to mitigate the potential of a poor review.
Sep 28, 2021
Demystifying Lead Perfection and Five9
On this episode of the OneLeg Up podcast, Chief Mastermind, Vic Sun, is joined by two of OneLeg’s Tech Alchemists: Steven White and KC Urias to discuss all things tech. They specifically get into the weeds of Lead Perfection and Five9. Grab something to drink and hold on as three techheads try to keep the banter light and easy to follow by us mere mortals.
Sep 15, 2021
E0112 - One Call Close Debate Recap and Debrief
We recently took part in a virtual debate with Dominic Caminata of Grosso University about whether the One Call Close was dead. As a practitioner of the One Call Close, Dominic, of course, is pro-One Call Close. We took the opposing position and had a lively discussion, which was attended by more than 100 people. So, in this episode of OneLeg Up we recap the debate and have an honest conversation about what we learned, which elements of Dominic’s arguments were worth considering and ultimately, where we think the future of sales in the home improvement industry is headed. A very special thank you to the team at Hatch for producing the debate and including us, and a shout out to Dominic Caminata and his team for participating and putting up a good fight, which ultimately showed we persuaded people to our side of the argument😉
Aug 18, 2021
E0111 - The One Call Close
Is the One Call Close a necessary evil or does it need to be retired as a sales strategy? The OneLeg team discusses the merits of the One Call Close and the reasons why you should consider building relationships rather than burning customers.
Jun 11, 2021
E0110 Video Production Insights with Special Guest Jeff Gadigan of AminoCat Entertainment
In this episode of OneLeg Up we talk all things video production with our partner, Jeff Gadigan of AminoCat Entertainment. We specifically cover how entrepreneurs should approach and incorporate video assets into their marketing plans, how a strong story can have more impact on sales than a cool feature set, and how do you make a video memorable.
May 19, 2021
E0109 - Rehash Programs
In this episode, the OneLeg team discuss rehash programs, why they are critical to a successful home improvement business and what are the key considerations a company needs to make when thinking about implementing a rehash program.
May 12, 2021
E0108 - iOS14 Updates and Chat Marketing with Stephen Bradeen of Chatblender
SUMMARY IN this episode of OneLeg Up, Vic Sun discusses the new iOS14 Updates and Chat Marketing. *SUMMARY KEYWORDS* bot, audience, people, ads, facebook, customers, marketing, data, automation, ultimately, vic, type, opt, email, question, chat, work, platform, messenger, stephen *SPEAKERS* Stephen Bradeen, Vic Sun
Apr 22, 2021
E0106 - Four Things To Improve Your Homepage (Home Improvement)
We recently did a webinar for a partner and the portion where we gave four tips on how to make your homepage more impactful and engaging. And more importantly, evolve it so that it converts leads better and at a quicker pace was so good, we got requests to add this to our podcast. So what you will hear in a moment is Vic's portion of the webinar where he discusses the four things you can do as a home improvement company to punch up your website. Now, this was meant to be visual, but there are plenty of things to take away from it just by listening to the audio. If you'd like to view the webinar video in its entirety, please go to our blog on zeromarketingwaste.com. And you can view it there.
Mar 19, 2021
E0105 - Home Improvement Creativity with Special Guest Kevin McKenzie
In this episode, Kevin McKenzie of Built Right Digital, joins us to discuss creativity in the Home Improvement industry. Kevin also discusses what small to mid-sized home improvement businesses can do to up their creativity.
Mar 12, 2021
E0104 - UX/UI with Special Guest Josh Braines-Mead
In this episode Josh explains the difference between UX and UI and gives a few tips that small business owners should consider when building their websites.
Feb 26, 2021
E0103 - Canvassing
In this episode, Ed and Vic discuss the hazards of canvassing, it's negative impact on a brand and how it is an outdated mode of lead acquisition. Watch the companion piece to this episode by clicking here: https://zeromarketingwaste.com/oneleg-up-blog-1/f/canvassing-should-die Or, read our article on Canvassing here: https://zeromarketingwaste.com/oneleg-up-blog-1/f/article-the-death-of-canvassing-is-imminent-5-min-read
Feb 22, 2021
E0102 - Original Creativity with Special Guest Beri Cheetham
On this episode we bring in our friend, Beri Cheetham of The Gate San Francisco, to discuss original creativity.