Join Gianmarco Meli and his special guest, Mansour Norouzi, as they talk about using Amazon's search query performance data to gain a competitive advantage for your brand. Mansour shares his expertise in extracting valuable information from Amazon reports and making data-driven decisions to increase sales and conversions and reduce ad spend waste. He also explains the limitations of the data offered by Amazon and how to interpret it correctly. Furthermore, he mentions how he created a spreadsheet template called the "Search Query Performance Analyzer" to help sellers analyze their data more efficiently and tips on how to measure market share. Listen in to learn how to take advantage of the data offered by Amazon to improve your brand's performance.
Here's a breakdown of what to expect in this episode:
· Strategies for Gaining a Competitive Edge for Your Brand
· Maximizing Amazon Sales
· Leveraging Search Query Performance Data to Track Market Share and Make Data-Driven Decisions
· Strategies for Tracking Ad Campaign Success and Identifying Opportunities for Improvement
· Leveraging Amazon Reports to Boost Sales and Optimize Ad Spend
· And so much more!
Download the “Search Query Performance Analyzer” by Mansour, to start making better data-driven decisions!
About Mansour Norouzi:
Mansour is an Amazon seller and the director of Amazon Advertising at Incrementum Digital. He was born in Tehran, Iran on August 25, 1986. He is the second Child among his 4 siblings. Mansour stood out in high school for being good with math and physics. Due to his passion for math, he applied to study engineering at university. Today Incrementum Digital manages more than 50M annually in ad spend. Mansour leads the Amazon advertising department. His core focus is developing new strategies and coaching his team members.
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Tools & Useful Resources
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