SOP Creation: Top-Down VS Bottom-Up Approach
Play • 37 min

Join Gianmarco Meli with Yoni Kozminki as they talk about the importance of systems, processes, and SOPs in scaling a business effectively. Yoni is the co-founder and CEO of Escala and MultiplyMii. He shares how the smart use of technology, people, and processes is the key to growing a business beyond one’s wildest dreams. Here’s a breakdown of what to expect in this episode:

1.     Why document SOPs better

2.     Bottom-up versus a top-down approach

3.     Create a hierarchical map format

4.     Build a process that works and mitigates risks

5.     How to let someone carry out tasks

6.     And so much more!

Ready to put your business in order? Here is a step-by-step intensive guide to creating systems and SOP to scale your Amazon business and make it sustainable.

About Yoni Kozminki:

Yoni Kozminki is the co-founder and CEO of Escala and MultiplyMii. Yoni has a background in creative advertising strategy, digital marketing, and e-commerce, working with the likes of Mercedes-Benz, MasterCard, Sony, and Mondelez, and successfully scaling an Amazon business from two million dollars to five million dollars in 12 months before it was acquired.

More information here: Heist - Process Improvement Presentation (

Tools & Useful Resources

- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less:

- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source it

Get 10% off a month for a lifetime with code


Note: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

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