Reverse Engineered
Reverse Engineered
Oct 11, 2021
How To Make Data More Human
Play • 58 min

Everyone uses data, but that doesn't mean it has to stay in a static or numeric form permanently. Giorgia Lupi has been transforming data into meaningful visual versions for years. She recalls being highly analytical and creative even back when she was a child organizing items in her grandmother’s tailor shop. Since then, she’s co-founded Accurat, a data visualization design studio, presented a Ted talk, become a Partner at Pentagram, and more.

In this episode of Reverse Engineered, Jon Penland welcomes Giorgia Lupi of Pentagram to discuss information design, her humble beginnings with a weekly newspaper column creating visual data, and how that led into her career today helping brands showcase data. 

As an information designer, Giorgia has a passion for finding and looking at data through the lens of how it can be better interpreted and explained to others. 

Giorgia uses that ability to take datasets, big or small, and transform them into stories that stakeholders care about. While data visualization has picked up a lot of steam in recent years, Giorgia's on a mission to humanize the collection and interpretation of data to be more helpful overall.

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