Reverse Engineered
Reverse Engineered
Sep 13, 2021
The Secret to Attracting Qualified Leads
Play • 56 min

In today's episode of Reverse Engineered, Jon Penland welcomes John Doherty, Founder and CEO of Credo and EditorNinja. 

Credo, a company dedicated to helping companies hire the right digital marketing agencies, is John’s primary focus. Credo is completely bootstrapped - in fact, John spent 6 months doing consulting work in order to build up nine months of runway in the bank. 

To keep costs low and profits high, Credo uses a lot of automation. With this approach, John was able to cut out almost 25% of his tasks and focus his energy on more important areas. Automation also helps keep his team small and focused and removes unqualified leads from his marketing workflows.

And John’s overarching personal reason for all this? He’s working towards being able to have free time freedom, calendar freedom, and money freedom. 

Tune in to the latest episode of our Reverse Engineered podcast to learn more about dealing with difficult clients, managing several projects at once, and some of John’s favorite business resources.

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Check out more episodes at: https://kinsta.com/podcast/qualified-leads/

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