Successful business owners and CEOs agree, building a long-term relationship with clients is the key to success. According to Peter Caputa, CEO at Databox, showing generosity is one way to achieve it. ''We have a free product, and we offer a free trial on top of that. If you want it, we'll build your dashboards for free; we will jump on calls and not try to sell you, but help you get set up on that.''
Peter also explains why the software-as-a-service model is needed in contemporary business settings, especially in these unsettling times. He also provides some useful advice on making a business unique with the help of SEO, digital marketing, and data.
Peter says data forms an integral part of the companies' decision-making process. But he also answers the question: is all data useful data?
Check out all show notes and the video version of this episode at https://kinsta.com/podcast/make-the-most-of-your-data