The DNA of Work
The DNA of Work
Sep 6, 2022
Will purpose sustain the charity sector?
Play • 33 min

Covid has prompted many of us to question what we’re doing with our lives – and what we’re doing at work. Many are asking whether they and their organisation have a clear purpose – and not getting a clear, satisfactory answer. Charities have potentially had the upper hand here – the desire to do good in the world has given them an advantage in recruiting employees who feel passionately about their cause, or who are drawn to the non profit sector in general. 

But what now - when commercial organisations are catching up and getting clearer about their purpose, while at the same time, it’s becoming more ‘expensive’ to ally yourself with an organisation that doesn’t pay as well as the alternatives. Can charities still rely on purpose to sustain them in the new hybrid world?

Here's a quick overview of the discussion points in this episode:

  • Career paths in charitable organisations (06:40)
  • Purpose vs what's right for individual circumstances (13:41)
  • The purpose pay gap (19:19)
  • Benefits beyond purpose (29:15)


AWA Host: Karen Plum


 AWA Guest details



Advanced Workplace Associates contact: Andrew Mawson 

Advanced Workplace Associates Institute contact: Brad Taylor 

Music: courtesy of  

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