The DNA of Work
The DNA of Work
Jun 10, 2021
New Normal or Better Normal?
Play • 33 min

Are companies simply going back to the way things were – or are they striving for a better future? AWA’s Senior Associate Lisa Whited reflects on how many offices were before the pandemic struck - full of noise, interruptions and inadequate spaces for concentration and collaboration. 

We hear from two guests at a recent AWA Webinar – Kerry Smith from British Heart Foundation and Robin Shapiro of TBWA/WorldHealth. Both organisations are adapting to new opportunities and are engaging with their people to jointly design the future of work.

Passionate about the power of conversation, Lisa explains why they can bring about so much positive change. She also talks about the need to support managers to manage their people in a different way (particularly if they are working virtually or in a hybrid way), to provide the right conditions for them to flourish.

Also, Partha Sarma shares what he’s seeing in India as companies adapt to employee feedback. This represents quite a change in approach and culture for India. Many people moved to their home towns during the pandemic and some don’t want to return to the cities. Recognizing that a world of opportunity is available through virtual working, they are even prepared to quit if they don’t get what they want. 


AWA Host: Karen Plum, Director of Research & Development, AWA

Featured guests: 

AWA Guest details:  


AWA contact:
Andrew Mawson 

Advanced Workplace Associates:    

AWI contact: David Smalley

Advanced Workplace Institute:  

Music: courtesy of  

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