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KnowThyBrand - the branding podcast for women in business
A podcast for successful businesswomen. Everything branding and marketing to tackle gender inequality and support female entrepreneurs and women in business.
Sep 12, 2021
Profit, pricing and sales in the world of social enterprises
In this episode, our very special guest, Kat Luckock, a Social Enterprise Coach and founder of Share Impact, tackles some of the most challenging topics for social entrepreneurs: profit, pricing and sales. As social enterprises are born as a way to address social and societal issues, there is often pressure on social entrepreneurs when it comes to recognising the importance of making a profit as this seems to contradict their business purpose. In reality, though, profit is essential to make a social enterprise sustainable while increasing its positive impact. In the same way, getting the price right is essential to ensure not only that social enterprises are not exploited but especially that they can effectively achieve the purpose they set out for in the first place. The other quite unique challenge social entrepreneurs face is how to approach sales in a way that is genuine and in line with the values and goals of their organisation. Kat Luckock walks us through these challenges and provides invaluable insights for social entrepreneurs to achieve greater impact. Kat recommends reading Sell Well, Do Good by Roy Whitten and Scott Roy If you want to find out more about the social enterprise HipHipHooray you can find them here. Here you can listen to Kat's podcast, on Apple on Spotify. And here a special free resource from Kat: https://shareimpact.org/success-habits-checklist
Aug 15, 2021
Career switch: becoming a freelancer
In this episode Hayley shares her experience in transitioning from a good corporate job to her dream freelancing career. This is not an easy kind of journey and Hayley shares the fears she had at the start, as well as her biggest motivators. Now an established freelancer, Hayley also shares important insights on how to get started, how to find the first clients, what are the biggest perks of her new career are as well as some of the pitfalls. In the process, the conversation brought us to discuss important topics such as mental health (and mental fitness!), personal branding and the importance of kindness, authenticity and human connections in business. Find out more out Hayley https://pt.linkedin.com/in/hayley-smith-translator
Aug 11, 2021
From strategy to logo: the many faces of branding
In this episode Jon, a young, bright, innovative brand expert, walks us through some of the best practices, as well as the perils, of logo design. From working on the strategy that defines a business visual identity, to the different typologies of logos, Jon shares incredibly useful and practical insights for start-ups businesses and businesses working on their re-brand. Find out more about Jon's work on his website: www.cultmethod.com
Jul 28, 2021
Neuro-Diversity and the benefits of being truly inclusive
In this episode Mel tackles a quite untouched and certainly challenging angle of D&I: neuro-diversity. We speak about some of the hurdles as well as the perks of welcoming and supporting neuro-divers talent. What can be seen as an obstacle in the end can turn up to be your team's winning strategy! We are so grateful to Mel for sharing her expertise, you can find out more about her work here: https://uk.linkedin.com/in/behindthelines https://www.behindthelines.co.uk/
Jul 25, 2021
Startups: 3 business mistakes you must avoid
In this episode, I share 3 business mistakes I made since turning my company into a social enterprise and what I learn from them. Unfortunately I had to learn the lesson the hard way: a client not paying their bills, a prospect taking the whole programme I designed for her and getting a cheaper supplier to implement it, and a business partner cutting me out of the very same project I called them for. If anything, I hope that these experiences might be useful to help fellow social entrepreneurs avoid finding themselves in my same situation. Also, as mentioned in the video, do check https://shareimpact.org/ and listen to Kat's podcast, is packed with invaluable advice for social entrepreneurs.
Jul 16, 2021
Business through the brand lens
In this episode we talk with a brand veteran: With decades working on brand strategy, Kevin guides us through a journey of understanding, building and delivering a strong brand promise for business success. If you are a start-up or an established business owner willing to grow your business, this is the episode for you. Find out more about Kevin and his business here: https://www.boardwalkhq.com/
Jul 2, 2021
Social enterprise yes or not?
In this episode, Barbara, a passionate lecturer at Derby University, explains why new entrepreneurs might want to consider a social enterprise as the legal form for their new venture. Barbara also talks about the ecosystem of traditional businesses, charities and social enterprises, the challenges and how they work together. If you are considering to start a business or you already have a business and are considering turning it into a social enterprise, don't miss Barbara's incredible insights!
Jun 12, 2021
Instagram for small businesses - the tips you need from a real Pro
When the student surpasses the teacher: in this episode we talk with Emi, a former digital marketing student and current food influencer on Instagram. Emi shares some really important tactics on how to be successful on Instagram, but not just that. Emi demonstrates the value of Facebook and how to use it for geo marketing as well as explaining the importance of being niche. You can find out more about Emi on her Insta @ emi.fooddelight
May 25, 2021
Susanne and the importance of believing
In this episode we speak with Susanne, a mum of 3, a wife, a lawyer. Susanne talks about the challenges that women in her field face and she offers some strong takeaways for women in her field: Believe in what you do and do what you believe in! Be always a step ahead and you will conquer the world! #women #womeninbusiness #rolemodel #equity #equality #diversity
May 14, 2021
Aude and the importance of personal branding
In this episode, we talk with Aude, the accounting head of a very prestigious bank and one of KnowThyBrand's directors. Listen to the candid interview of a successful woman in business, mum, wife, 'organised person', as she talks about the challenges and the opportunities that lay ahead of many other women in her shoes. There are so many little gems hidden in this chat, from recalling parents' expectations to owning your personal challenges and fortunes, from admiring other successful people to reminding yourself of your own successes, Aude opens up about what it means to her being a woman in business #women #Personalbranding #Empowering #Womeninleadership #Inclusion #Equity
May 12, 2021
Introducing Celine - the inspiring Leader IT project manager, mum and board director
In this episode we speak with Celine, one of KnowThyBrand's directors and a driving force of our social enterprise. Celine shares some of the challenges that women face in IT together with some super tips, not necessarily those we are used to hearing in the field. Enjoy!
Apr 25, 2021
When Branding meets gender equity
What does branding has to do with gender equity? A lot, it turns out. From entrepreneurs to women growing within an organisation, from stay-at-home mums looking to going back to work to (the thousands of) women made redundant as a result of the pandemic, a strong brand can make the difference in getting THAT new opportunity. Stay tuned and you will find out how. Welcome to our very first new episode!!