KnowThyBrand - Championing gender inclusion in business
Giulia Iannucci
Subscribe
Discover the facts behind gender inclusion, listen to incredible guests as they share their unique stories and expertise about the challenges that women face, and learn what we can all do to foster gender equality.
Available episodes
Newest first
Oldest first
Oct 27, 2023
Transforming Gender Relationships: The Path to Equity and Reconciliation
Amidst the prevailing gender disparities in today's society, one might wonder if reconciliation between the genders is even possible. Enter William Keepin and Cynthia Brix, the authors of the book "Gender Equity and Reconciliation." Their interesting work offers a different perspective on fostering harmony and understanding between men and women, paving the way for a brighter future.
For over three decades, William and Cynthia have dedicated their lives to reshaping the conversation around gender and sexuality, challenging societal norms and inspiring individuals to embrace transformative change. Their work, encapsulated in their book, provides a safe space for people to share their truths without judgment, guilt, or blame. It is a collaborative journey towards gender reconciliation, rooted in the concept of Ubuntu – "I am because you are."
playlist_add
Oct 17, 2023
Mantra Media: Inspiring Ethical Marketing and Purpose-Driven Success
In an era where businesses often prioritise profit above all else, Johnny Pawlik, the driving force behind Mantra Media, emerges as a beacon of hope for those seeking a more ethical approach to marketing and entrepreneurship. With a compelling story and a philosophy that transcends the ordinary, Johnny embodies a commitment to ethical values in business that inspires many.
In fact, Forbes has bestowed the prestigious title of the "most ethical marketing and branding company" upon Johnny's company, solidifying their unparalleled reputation in the industry.
With Johnny we discussed:
Honesty and Transparency as foundations of Success
Choosing the Right Employees and the Right Clients
Overcoming Challenges and Discovering Purpose*
*What Does Success Mean to You
Find out more about Johnny: https://www.linkedin.com/in/mantramarketing/
and about Mantra Marketing: http://www.mantrahq.com/
playlist_add
Oct 4, 2023
Engaging Men in the Pursuit of Gender Equality
In an era where gender equality is a pressing global concern, Daniele stands at the forefront of challenging traditional norms and advocating for change. Daniele Fiandaca, the visionary founder of Token Man Consulting, is an expert in the field of inclusion and diversity. His insights on the pivotal role of men in the gender equality movement, as well as the obstacles they face, provide a fresh perspective on this critical issue.
Daniele’s journey toward advocating for gender diversity began a decade ago during his career in advertising, where he held various leadership roles. At that time, he organized events for creative directors globally, including one pivotal dinner event for twelve women. While the presence of twelve women didn't surprise him, what transpired when he entered the room was entirely unexpected.
Upon entering the dinner, Daniele experienced an abrupt loss of confidence—an invisible force seemed to snatch it away. As the dinner progressed, he found himself surrounded by conversations he couldn't relate to, pushing him further into the periphery. When he attempted to introduce the dinner he had funded, his co-host, a woman, interrupted him. These experiences were strikingly similar to what women often encounter in male-dominated settings.
It was through these firsthand experiences that Daniele truly grasped what it felt like to be part of the "out group." Despite his numerous privileges, he hadn't fully comprehended the extent of the impact such exclusionary experiences could have on individuals. This awakening marked the beginning of his commitment to driving change in the field of gender equality.
In this episode Daniele Talks with us about:
*> The Necessity of Men's Involvement
> Fostering Uncomfortable Conversations
> Positive Masculinity: Nurturing a New Narrative*
Links and resources:
Masculinity in the Workplace (21 Nov) https://www.eventbrite.co.uk/e/masculinity-in-the-workplace-2023-virtual-edition-tickets-705891599777?aff=oddtdtcreator
Token Man Panel series - https://www.eventbrite.com/cc/token-man-panel-series-1095089
Token Man Brave Spaces - https://www.eventbrite.co.uk/e/token-man-brave-spaces-tickets-714728571397?aff=oddtdtcreat or
Research reports - https://www.tokenman.org/thought-leadership
Sign up to Token Man Newsletter - http://eepurl.com/cixUBX
Connect with Daniele - https://www.linkedin.com/in/danielefiandaca/
playlist_add
Sep 19, 2023
Uniting Art and Sustainability: Meet Patricia Luchetta and Her Non-Profit, Charlotte in Red
In the world of art, where creativity knows no bounds, lies a visionary with a passion for positive change. Patrizia Luchetta, an Italian name with an unwavering determination, is the driving force behind an inspiring non-profit organization called Charlotte in Red. This remarkable initiative aims to address gender inequality in the art world while promoting sustainability through the captivating medium of documentaries featuring talented female artists.
Join us as we delve into the extraordinary work of Patricia Luchetta and explore the transformative power of art and sustainability.
playlist_add
Sep 5, 2023
Personal Branding - how your pictures tell your story
Today, we have a special treat for you as we dive into the world of personal branding from a different angle with the incredible Sandy Grisby, a multi-talented photographer, and personal branding expert.
In our efforts to develop our personal brand, we must acknowledge that we live in a world where image and perception matter. And like with work on our brand strategy, also with our image it's easy to fall into the trap of creating a fictional character to please others. However, Sandy urges her clients to understand their target audience without sacrificing their genuine identity.
By striking a delicate balance between audience perception and personal authenticity, individuals can develop a personal brand that resonates deeply with their key stakeholders. Sandy's own journey in personal branding showcases the power of being genuine - a key aspect that has helped her connect with clients worldwide.
So, let's explore the significance of authenticity, the power of natural photos, and the art of personal branding that stands out from the crowd.
Find out more about Sandy's services here -> https://www.sandyinfocus.com/
playlist_add
Jul 21, 2023
Riding the Rainbow: Building Connections, Spreading Joy, and Creating a Better World through Donations
In a world often filled with negativity, there are individuals and organizations working tirelessly to make a difference and create a better, more inclusive world. In our latest podcast episode, we had the honor of meeting Emanuele Santi, the visionary founder of "Riding the Rainbow," and Lena Shevchenko, a Ukrainian mother living in Luxembourg, who discussed their project's journey toward inclusivity and the power of donations to positively impact lives.
How You Can Get Involved?
Through Riding the Rainbow, people have the opportunity to form connections and better understand the struggles and triumphs of others, fostering a sense of gratitude and support.
Here are the steps you can take to get involved today:
* Download the Riding the Rainbow app from their official website to participate in this transformative project.
* Encourage others to use the app and donate unused items, such as bicycles, toys, books, electronics, and more, to make a difference in the lives of refugees and vulnerable migrants.
* Advocate for the integration of technology platforms like the Riding the Rainbow app to foster empathy and understanding among individuals from diverse backgrounds.
* Support the mission of Riding the Rainbow by spreading awareness and exploring opportunities for collaboration or support from organizations interested in promoting inclusivity and creating a better world.
* Involve children in acts of giving back by encouraging them to use the app and witness firsthand the impact their donations can have on someone else's life.
So, it's time to hop on this rainbow ride of spreading love, care, and support. Are you ready to make a difference? Download the app, spread the word, and let's change lives, one small act of kindness at a time. Together, we can truly make this world a better place!
playlist_add
Jul 4, 2023
From Yoga Teacher to Mother Trucker Yoga: A Journey of Purpose and Success
In this podcast conversation, we had the pleasure of chatting with Hope, a remarkable woman who took a leap of faith and transformed her career from being a traditional yoga teacher to establishing her very own successful business called "Mother Trucker Yoga”.
We dug deep into her journey, exploring the challenges she faced and the incredible decision-making process that led her to discover her true calling: providing truck drivers with unique yoga and wellness solutions.
-> Key takeaway: The Power of Focused Targeting and Niche Marketing
Hope emphasized the importance of unwavering focus and truly understanding the unique problem she aimed to solve for her target audience. Initially, she grappled with the fear of narrowing her marketing efforts exclusively to truck drivers, worried about alienating a potentially larger market. However, by staying true to her mission and wholeheartedly targeting truck drivers, she found her path to success.
Find out more about Mother Trucker Yoga here
www.facebook.com/MotherTruckerYoga
www.instagram.com/mothertruckeryoga
www.MotherTruckerYoga.com
playlist_add
Jun 7, 2023
Emigrant spouses and the loss of female talent
In this episode, we talk with Maria Elo, an associate professor at the University of Southern Denmark and an immigration fellow at the Institute of Migration. Drawing from her academic expertise and personal experiences, Maria sheds light on the challenges encountered by spousal migrants and provides insights into this crucial topic. With a particular focus on women, Maria also highlights the alarming consequences of losing valuable talent due to inadequate support systems.
In this episode, we cover:
Different types of challenges faced by migrants, including institutional challenges related to formal identity and private business challenges related to social and work-life contexts
* The challenge of language barriers faced by migrants and the difficulties of investing in language learning while balancing other responsibilities
* The importance of long-term planning and strategic engagement with one's own talent and future development
* The need for multi-stakeholder engagement to discuss how to put different resources into use and create innovation and development
* The importance of doing a personal analysis of potential pathways before making decisions
Join us as we explore the barriers faced by women in particular, the impact on individuals, companies, and society at large, and potential solutions to address this issue.
FInd out more about Maria here: https://www.linkedin.com/in/maria-elo-593579a2/
playlist_add
May 3, 2023
Time to talk about Iran and what is happening after the death of Mahsa Amini
This episode is dedicated to Iran and the people who are protesting after the killing of Mahsa Amini. While most news outlets have long stopped covering what is happening in Iran after the initial wave of protests started in September, the reality is that people in Iran are still challenging the Government.
In this episode, we talk with Nahid Mohammadi and Shabnam Sabzehi, two brave women who left Iran but continue to support women in their home country from Luxembourg.
In this episode, we cover:
* A brief recap of Iran's history. How did we get here?
* What is it like to live in Iran as a young woman
* What happened after the killing of Mahsa Amini and why is such a different type of protest from previous ones
* The role of men supporting women in this protest.
* What is happening at the moment, in Iran and outside in terms of fighting the regime
* What we can all do
Tune in to learn more about the protests in Iran and what people from all over the world can do.
playlist_add
Apr 18, 2023
Positive Leadership in Practice
In this episode, we talk with Cornelia Lucey, a Leadership psychologist and business owner.
Cornelia shares with us what ‘Positive Leadership’ is and how it integrates what we know from the leadership field in what creates the most effective leaders, with what we know from the science of positive psychology to offer us an integrated model of leadership that brings the best in wellbeing and performance from leaders and others.
Over 2020 and 2022 Cornelia Lucey and Jolanta Burke developed a memorable framework called the ALIGHT model to help the world to understand how we can develop more effective leadership approaches from this combination of research fields.
The ‘ALIGHT’ model talks about six specific resources that when applied and developed make the biggest difference in how leaders and their teams feel and perform.
These six resources are:
*Abundance* -> a leader’s inclination towards seeing, developing, and using their own, other people’s and organisational strengths.
*Limberness *-> a leader’s ability to adapt, be emotionally agile and become resilient in changing contexts.
*Inspiration* -> is a resource that helps leaders inspire others to become the best versions of themselves. t differs from leaders being perceived as inspirational, which implies they are superhuman. Inspiration is not a superhuman quality but a resource that helps leaders move themselves and their teams to resolute action.
*Grand Design* -> is a leader’s ability to transcend day-to-day activities into meaningful contributions and vice versa.
*Health* -> consists of three elements: promotion, which relates to leaders taking action to promote healthy behaviours; orientation, referring to leaders taking action to ensure a healthy environment; and full integration, which refers to healthy exchanges between leaders and their tribe and consideration of wider stakeholders.
*Tribe* -> the leaders’ ability to assess, initiate, foster, develop and redevelop relationships to meet our relational needs as an individual, team, organisation or within a system.
To find out more about the ALIGHT model visit https://www.cornelialucey.com/the-book
playlist_add
Mar 30, 2023
The little story of a little girl with a very big heart: raising money for Africa
In this episode, we have a very special guest: Neve Swart, an 8 years old girl who, despite her young age, is already raising money for children in Africa.
Neve is from South Africa and has been living in Luxembourg since January 2021.
Recently, she realised that she had a skill and a passion for doing nails and other beauty treatments and started treating her much delighted mother. Others started noticing her mom's nails, and were extremely surprised when they were told that Neve did them. Soon the ‘’bookings’’ started flying in. However, when her ‘’clients’’ started to give her money she did not feel comfortable receiving the money for herself. She thought about this for a while, and approached her mother - saying ‘’Mom I love doing nails for others, however I think there are others that need the money more than me’’, she then asked if she could start a fund and raise money for children back in South Africa.
Growing up in South Africa she was exposed to man…
playlist_add
Mar 17, 2023
War, Women, and Tech
In this very special and moving episode, we speak with 3 women from Ukraine: Iryna Volnytska, Nataly Veremeeva, and Valeriia Kotsur.
Iryna and Nataly live and work in a country at war and share with us how this has changed their life but also how this war is affecting men and women differently and how Ukraine is, despite it all, still pushing its Tech agenda with the women taking center stage. Valeriia shares her experience of support from abroad to help build a bright future for Ukraine after the war.
In particular we discussed:
- What it is to actually live in a country at war. Let's remember that the war is not just in the news but in real people's life.
- The role of women in the war, particularly as, while some women have joined the army, still conscription only applies to men or people working in key sectors like hospitals.
- This means that women are free to leave the country, and that's why they were able to move to other countries with the kids. But women abroad work tireles…
playlist_add
Feb 27, 2023
Change starts with bravery
In this episode, we talk with Kate Monserrate, co-founder and director of Simplify Consulting.
Kate, together with her business partner Carl and their team decided to invest substantial resources, in terms of financial, personnel, and time resources, to create a seriously impressive whitepaper on a topic that could make us wonder: gender equality. What does gender equality have to do with financial consulting? It turns up, a lot.
Listen to Kate as she runs us through the 3 areas of their whitepaper:
- Education and fighting stereotypes about gender roles from a very young age
- Women's life stages (particularly the effects of motherhood and menopause on career)
- Internal barriers like impostor syndrome.
Kate shares very useful insights on how to address these matters, never expecting "women to fix themselves" but advocating for change inside companies like hers to foster a more inclusive future.
Download read the whitepaper here: https://www.simplifyconsulting.co.uk/wp-content/upl…
playlist_add
Feb 13, 2023
Unlocking the magic in every woman
In this episode we talk with Mari Vasan, CEO, Entrepreneur, Professional Hypnotist, Women´s Transformational Life Coach, and Founder of MindGift.org.
But that's not all! Mary is a former Wall Street senior executive and Managing Director of US Equity Research who by her full will decided to walk away from a career that, in her own words, defined her exclusively by her job title and salary, to start a new career dedicated to helping others.
Today, Mari is an over 10 years experienced coach, and her life mission is to help middle-aged women start living the best half of their lives.
Her top tips to find our own magic are:
-> Reconnect with your own body
-> Believe in yourself. We have plenty of programs that almost automatically drive our lives. Stop. Reflect. Decide.
-> Decide to add value, you will be noticed.
-> Decide to believe you can, as supposed to can't.
-> Decide to surround yourself with positive people.
-> Decide to continue caring for others, but do not forget yourself…
playlist_add
Jan 31, 2023
Personal branding - what it is, why it matters and how to develop it.
"You too are a brand. Whether you know it or not. Whether you like it or not".
Mark eckō, founder and chief creative officer of marc eckō enterprises
In this episode, we discover what personal branding is, and what it is not. Why you should care about it and how you can develop a strong personal brand to support your career.
The main takeaways are:
- Personal branding is about optimising associations, feelings, and impressions. It is about building trust.
- Personal branding is NOT about creating a fictional character that we bring to work.
- Working on your personal brand can help you:
-->Unlock your superpower
--> Boost your confidence
--> Differentiate you from the competition
-->Develop effective communication
--> Develop thought leadership
There are 3 main steps in developing your personal brand:
1. Define your brand
2. Define your audience
3 Communicate your brand.
1. Define your brand:
WHO you are in the context of work: clearly define what you do and what benefits you bri…
playlist_add
Jan 10, 2023
A Judgement-Free Guide to Diversity and Inclusion for Straight White Men
In this episode, we host an old friend of our podcast, Felicity Hassan.
Not only Felicity is the found of The Find, a recruitment agency the focus on diverse recruiting, but she is also the co-author with Suki Sandhu of an incredibly inspiring book called 'How To Get Your Act Together: A Judgement-Free Guide to Diversity and Inclusion for Straight White Men'
As the name implies, the book offers a very straightforward approach to diversity, providing clear explanations for concepts we might not be so familiar with (like gender identity vs sexual orientation just to cite one), real examples of changes companies implemented to support diversity, and practical suggestions for all of us to learn and become truly inclusive.
During our conversation, we focused in particular on:
- Diversity fatigue, why people are tired of hearing about the need for diversity and what we can do about it
- The misleading concept of meritocracy
- Motivators for the C suite and middle management to embrace and…
playlist_add
Dec 12, 2022
The big jump: for the corporate world to entrepreneurship
Today, Amy Anthony runs her private practice called NYC Aromatica and is the New York State representative for the Alliance of International Aromatherapists. But this has not been always her life.
Amy used to have a corporate career and it was her love and knowledge of plants that became a bridge between her corporate past and her entrepreneurial future.
In this episode, we discuss with Amy about:
*The importance of taking opportunities that come our way
*Finding the courage to talk about money
*Changing our outlook to find confidence
*The all-too-common issue of undercharging
*Learning to acknowledge our value.
As host of the Essential Aromatica podcast, Amy has made a name for herself as an expert in how essential oils can support wellness and vitality while increasing outputs and promoting more positive work environments.
Find out more about her work:
https://www.linkedin.com/in/amy-n-anthony/
Instagram: @nycaromatica
nycaromatica.com
playlist_add
Nov 15, 2022
Empowering women with H.E. Fleur Thomas, His Majesty's ambassador to the Grand Duchy of Luxembourg
In this episode, we have the absolute honor and pleasure of hosting H.E. Fleur Thomas, His Majesty's ambassador to the Grand Duchy of Luxembourg.
Despite the very important (and long!) job title, H.E. Thomas candidly opens up about her professional experiences and how she has found herself in several mostly male-dominated jobs.
With a very practical approach and a quick-wit and a spontaneous sense of humor, H.E. Thomas navigates us through some of the challenges that she has faced as well as how she has dealt with them.
Strongly passionate about empowering women, H.E. Thomas shares her tips for companies and individuals alike, from the importance of supporting the socializing process within a business to the necessity to finding your inner strength and voice.
This and so much more in this not-to-be-missed episode.
playlist_add
Nov 3, 2022
Annette Allen: women in tech
In this episode, we talk with Annette Allen, Development Team Leader at WellData, an IT company based in the UK.
Annette shares her journey to starting a career in IT, the challenges she has faced as well as the opportunities that working in IT brought to her.
We discuss the societal pressure put on girls when they consider a career in STEM, how this translates into low numbers of women in tech, and the negative effects of low degrees of gender diversity on business efficiency.
We share ideas on how to support a more inclusive work environment and the critical role of role models and mentors. Annette even offers to answer any listener who is considering a career in tech and is looking for a mentor!
Find out more about Annette and/or reach out to her here
playlist_add
Oct 18, 2022
Lisa Burke: career, success and the challenges of motherhood
In this episode, we talk with Lisa Burke, the famous broadcaster, inspiring woman, and mum of 2 teenagers.
During our conversation, Lisa tackles a very true, but often untold, part of the amazing journey of being a mother: the toll it can take on your career. We all wish that we can have it all, a family, kids, career, healthy diet, time for the gym, time for friends, and even a hobby perhaps.
The reality though is very different, and at some point, something, or some things, have to give. It doesn't really need to be this way, but this is the situation in which many women find themselves all too often. Unfortunately, as much as we mention it in our conversations, we hardly take a proper look at what it really means for women and what could be done to truly support women instead.
Lisa offers her candid view on this subject and bravely shares her own experience in the hope of supporting other women and inspiring change-makers to embrace and address this challenge.
A massive thank you…
playlist_add
Oct 4, 2022
There is nothing micro about a Billion Women With Mary Ellen Iskederian
A fantastic episode packed with research, information, and insights about financial inclusion, why it matters, how it affects women, and what we can do about it.
Our guest is Mary Ellen Iskenderian, the President and CEO of Women’s World Banking, a passionate advocate for women’s economic empowerment, and the author of the incredibly important book "There’s Nothing Micro About a Billion Women: Making Finance Work for Women"
With Mary Ellen we discuss:
- What financial inclusion is and how it relates to gender inclusion.
- The3 pillars of financial inclusion: ability to save, ability to borrow, and insurance
- Why microfinance, as much as it is critically important, alone is not the answer to the gender inclusion problem
- Digitalisation of finance, how it is helping close the gender financial gap, and the potential role of fintech companies
- Practical recommendations that we can all implement to have an impact.
Find out more about Mary Ellen here: https://www.womensworldbanki…
playlist_add
Sep 20, 2022
The secret to recruiting for diversity
It is a well-known fact that a diverse workforce brings greater creativity, social justice, and financial returns. And yet, all too often effectively recruiting diverse candidates seems a challenge for most companies.
Felicity Hassan, Board member, book author, and co-founder of The Find, shares with us how to effectively hire for diversity.
Felicity founded her company precisely with the intention of helping companies look beyond the sea of traditional candidates to spot diverse leaders. In this episode, she tells her journey from being on the receiving end of horrific hiring experiences to driving inclusive recruitment.
She explains how diversity is not only the right thing to do but also a competitive advantage that can take your business to the next level.
With Felicity, we talk about gender diversity in the context of intersectional diversity and how different types of diversity (gender, race, sexual orientation, etc.) build and intersect with each other. We discussed why it m…
playlist_add
Sep 5, 2022
Dr Ingrid Murra and her successful journey to secure venture capital funding
In this episode, we talk with Dr. Ingrid Murra. In her own words, Ingrid is a mission-driven entrepreneur and orthodontist passionate about democratizing access to confidence by way of smiles. Her business, TwoFront, helps individuals get the best care for their smiles while helping small practices grow.
In a world where women founders only received 2.3% of all VC funding in 2021 and latino women are a very small minority in this group, Ingrid has managed to secure $5 million for her startup.
Ingrid shares with us her experience in starting a business, getting the first employees, and securing VC funds even despite the challenges that women have to face.
In particular, Ingrid talks about the importance of celebrating wins and failures every single day, because we don't need to forget our achievements and we don't need to be afraid of failure.
The key for Ingrid is to be prepared, determined to find solutions and to fix problems, and to stay calm and clear-minded without forgetting…
playlist_add
Aug 24, 2022
A day in the life of a start-up dedicated to sustainability
What does it take to become an entrepreneur? What are the main challenges and why is it worth starting such a journey?
Kasia Krzyzanowski is the founder of Neighbour Magazine, a magazine dedicated to sustainable living. From slow living to sustainability, from circular economy to regenerative practices, Neighbour Magazine brings to its readers the stories of the people around us who are making and doing, creating places, spaces, products, and ideas that make our world a better place.
Kasia shares with us how she came up with the idea for her magazine, her passion for providing practical solutions to the current environmental crisis, and her determination to keep a positive outlook.
Kasia talks about the perks and the challenges of being an entrepreneur, the importance of having a clear vision and defined goals, as well the crucial importance of finding people different from us that can help us grow our business beyond what we could do on our own.
A very honest and down-to-earth con…
playlist_add
Jul 14, 2022
Mirror thinking and fulfilling our potential
In this episode, we speak with Fiona Murden, psychologist, podcast host, and author of the book Mirror Thinking.
Fiona explains to us how mirror thinking is not only the process of observational learning but also the key to social understanding and emotional intelligence.
From there, we expand the conversation to a variety of complex yet critical topics including:
* *Mirroring and counter mirroring*, how we choose them and how they shape us
* The difference between *meritocracy and mirrorcrazy,* are we being really objective when we promote or recruit talent?
* The importance of attainable and relatable *role models *to inspire real change
* *Mentorship* as growth and support and the responsibilities that come with being a mentor
* *Vulnerability*, what it means for leaders, and the concept of insightful vulnerability
* *Empathy*, it is a good skill but can be counterproductive when unmanaged
So much to learn from Fiona!
Find out more https://fionamurden.com/
playlist_add
Jul 5, 2022
Flo Williams - Inspiring change via sport
In this episode we talk with Flo Williams, an elite rugby player both for premiership clubs (currently Wasps) & internationally capped with Wales, as well as the Women's Sports Lead with MATTA, a marketing sports agency.
With Flo we discussed her journey as a female sportswoman in a traditionally male sport like rugby, the challenges she faces but also the amazing opportunities that come with playing in a team at an elite level.
We discussed what kept her going when the challenges kept on coming and how these experiences have shaped her as a professional woman.
Finally, we talked about the importance of role models and what an impact sports marketing is having in showcasing inspiring women.
Find out more about Flo here: https://www.linkedin.com/in/flo-williams/
And about MATTA here: https://www.linkedin.com/company/matta/
playlist_add
Jun 22, 2022
Revolutionising the concept of gender quotas
This episode is packed with incredible knowledge, information, and insights on gender inclusion.
Kristen, Vice-Chair at European Women on Boards and Former Chief DEI Officer at Barilla, shares her experience as a woman in STEM as well as a champion for gender inclusion.
Kristen talks about some horror stories women face in a highly man-dominated field like STEM, like being asked to take additional tests for the same job while male candidates aren't. She also covers unintentional bias, particularly affinity bias and proximity bias.
Most importantly, Kristen revolutionises the concept of quotas: moving away from the idea that quotas work with women being promoted on the pure basis of their gender regardless of their abilities, Kristen defines quotas as KPIs: it is a fact that gender inclusion brings benefits to businesses, so like any other project in business we need KPIs to define clear goals and track results. This concept involves a real commitment to seek and grow female talent w…
playlist_add
Jun 7, 2022
Working together on gender inclusion to benefit the whole society
In this episode, Georges shares his insights into supporting a more inclusive society; Georges talks about his experience as a father, as a CEO, and as an entrepreneur who works in a traditionally male-dominated industry such as the Fintech area.
Covering topics from the role of AI in gender equalit to unconscious bias, from self confidence to promotions at work, Georges provides practical tips to women on how to overcome some common self-limiting habits to increase their chances to succeed in business.
At the same time, Georges encourages companies and the society at large to address the lack of equal opportunities and to work all together towards a more gender-inclusive future.
Find out more about Georges and his company here
https://www.linkedin.com/in/georges-bock-882ba418
https://www.linkedin.com/mwlite/company/investre
playlist_add
May 18, 2022
The critical role of men in fostering gender inclusion
In this episode, we talk with Brian Ballantyne, co-founder of Men for Inclusion and author of the book 'Confessions of a working father'.
Brian explains how the idea of Men for Inclusion came about and his personal journey from being a female ally to becoming actively involved in gender inclusion.
With him, we discuss the challenges that men might face in recognising the disparities that still exist between women and men at work and the risk of not recognising those biases and sense of entitlement that might cloud our assessment of work-related situations.
We also talk about the importance of becoming role models to normalise gender equality, to show what women can do in a professional environment and what men can do at work and outside work to support them.
Finally, Brian shares his favourite brand, C&A: an inclusive brand that makes him feel good.
Find out more about Brian's multiple projects here:
https://www.linkedin.com/in/brian-ballantyne-336754/
https://www.amazon.co.uk/C…
playlist_add
May 4, 2022
Women in STEM: education, goals, and dreams
In this episode, Sara Kaiser, Program Director at Luxembourg Tech School, shares her experience of working with the next generation and the challenges - and possible solutions/steps - to attract and retain more girls in STEM courses.
A few key points include gender stereotypes and most importantly the stereotype threat -> the risk of confirming negative stereotypes that creates high cognitive load and stress to the point of reducing effective performance.
Sara also covers the importance of a positive social environment where peers are diverse and welcoming and where role models are visible and inspiring (both for girls and boys)
Other topics we covered include:
* How important it is to have people from diverse backgrounds, experiences and education in the tech sector
* How tech companies can profit from people coming from fields like the arts, humanities, etc
* Career changes and how to find your way to the broad field of tech
This episode is part of a series dedicated to th…
playlist_add
Apr 21, 2022
Gender inclusion and the broken rung theory
With his incredibly vast experience in recruitment, in this episode Darren covers some very critical aspects of gender inclusion in business:
* The critical role of men in supporting gender equality
* The broken rung number 1: at the start of the career -> why do the entry levels have a similar number of women and men but already the first step of the carer progression sees more men than women being promoted
* The broken run number 2: women dropping off after starting a family and the consequences on their financial dependency during retirement.
* The unexpected downsides of the newly found flexibility at work and the risk of women to become 'invisible'
* The necessity for a more inclusive leadership style.
This episode is part of a series dedicated to the campaign "The power of Gender Equality" a campaign that KnowThyBrand and the LhOFT have launched to champion women in finance and technology
Sound (unfortunately) unseen for this episode.
Find out more about Darren Robi…
playlist_add
Mar 18, 2022
The authority gap, why women are still taken much less seriously then men
"He has a natural authority..."
" He hit the ball with authority"
"He was an authority on the stock market"
These are the examples that you will find if you Google the meaning of authority. None of the examples you will find use the pronoun She.
This is the premise for the incredible book "The Authority Gap, why women are still taken much less seriously than men" by Mary Ann Sieghart.
It's not a secret that women are more likely to need to demonstrate their expertise to be taken seriously, that they are often interrupted, talked over, challenged, and that their professional opinion is not taken into account as much as that one of their male counterparts.
This has a direct impact on personal self-esteem as well as the opportunities for career progression that women have.
Tune in to hear about some very concrete examples of how the authority gap displays in women's everyday life. Listen to the real-life stories of the many people that Mary Ann interviewed for her book, from prominen…
playlist_add
Mar 17, 2022
Girls are raised to be perfect, boys to be brave - Denise Voss
We often hear that one of the main challenges that women face when climbing their career ladder is the lack of self-confidence.
Denise Voss shares a very interesting point: women are not born without confidence, somehow along the journey, we become less confident.
Denise is Chairwoman of LuxFlag, an independent and international organisation that promotes the raising of capital for sustainable investments, and she is an inspiring role model for women willing to grow their careers.
In particular, Denise shares a talk from Reshma Saujani* *in which she explains how our lack of confidence has a lot to do with external factors like the way we are raised. Traditionally boys are being raised to be brave, to dare, to jump from trees, while for girls the expectation is that they should be calm and reliable, ultimately to be perfect.
The consequences are that women are less likely to take risks, and in the workplace, this means that women are less likely to apply for jobs they are not 100%…
playlist_add
Feb 25, 2022
Mira and the secrets behind positive leadership
In this Episode Mira, a Transformational and Clarity Coach to Leaders shares with us some of the main challenges that leaders and particularly female leaders face:
1. Leadership is an amplifier: leadership is about being exposed and being out of our comfort zone, which amplifies weaknesses and fears.
2. Leadership is therefore an inner game, once you master your inner challenges, tackling the external one is the easy part (just Google it!)
3. Women leaders be aware of bias: not just the bias that men have about women, but the ones that we women we have about ourselves: we have been raised to seek perfection and work double hard, these and others are the bias that we put on ourselves and can become stoppers and internal limitations.
Mira also shares some very powerful tips on how to overcome these challenges:
-> Embrace vulnerability, be human (and that will help avoid toxic leadership)
-> Be kind to yourself and look after yourself
-> Have a strategy or a trick for when things get har…
playlist_add
Jan 30, 2022
From trailing spouse to successful freelancer
In this episode, Peta shares her journey from employee to trailing spouse to freelancer.
How to go back to work after a break? The world goes on, what can we bring to a new employer?
Self-doubts are very common amongst women who have left the corporate world, whatever the reason. And yet managing an overseas relocation and/ or managing a young family, and /or looking after family members requires skills, skills that can be incredibly useful in the workplace (adaptability, creative solutions, empathy, just cite a few).
Peta shares her journey in rediscovering her transferrable skills and leveraging them to become an accomplished freelancer.
Her biggest fear: failure. Is she alone in this? no.
Her weapon: courage. Take a leap of faith.
And learn to say no.
Know your worth, set your prices, get support from your network, and never rest on your laurels.
Favorite brand:
https://www.toms.com/
https://www.aman.com/
playlist_add
Jan 16, 2022
Kate and 3 key challenges women face in the workplace
In this episode, we talk with Kate Webber, lead product manager at Northern Trust and the founder of the award-winning network WiAS (Women in Asset Servicing).
As Kate started progressing in her career she noticed that the number of women in the higher ranks of organisations was significantly dropping. Finding herself increasingly as the only woman in the room, Kate decided that something had to be done to support women.
Her research on why women don't climb the corporate ladder as easily as men led her to identify 3 main challenges:
1) Lack of confidence: women are less likely than men to put their hand up and challenge themselves with new opportunities
2) Too strict self-judgment: women tend not to apply for promotions or jobs unless they have 100% of the skills and experience required, while men apply for the same opportunities even if they have much less experience than required.
3) Lack of networking: women find themselves isolated in a working world that is male-dominated.…
playlist_add
Nov 18, 2021
Transforming an idea into a global business: the story of Piktochart
Ai Ching, founder and CEO of Piktochart walks us through her entrepreneurial journey.
From bootstrapping to organic growth, from deliberate talent hiring to TikTok all the way to ensuring that you define your niche area to protect your business from bigger, richer and more aggressive competitors, this episode is not to be missed!
Approachable, genuine and business acute, Ching is the kind of entrepreneur that inspires future founders and change-makers
Find out more here:
https://www.linkedin.com/in/gohaiching/
https://piktochart.com/
playlist_add
Nov 18, 2021
Setting vision and goals for your business
In this episode Rachel, a talented professional coach and mentor, shares with us some key elements that start-ups and business owners should address to ensure sustainable growth for their business.
Some of the areas we covered in the interview include:
* The importance of defining a vision
* The difference between long term and short term vision
* What makes a good goal
* How to stay on track and how to measure success
* The importance of celebrating your success
* Overcoming challenges and finding support for your vision
* What a limiting belief is and how we can address it
Pro-tip: have you considered reciprocal work to get your business started with the help of complementary partners?
This and much more in this episode packed with business advice for start-ups and founders.
Find out more about Rachel here:
https://thrivebeyond.co.uk/
https://www.linkedin.com/in/rachelrrussell/
playlist_add
Sep 30, 2021
Impostor syndrome - what can we do?
Often the obstacles we face come from the outside world. But what happens when they come from inside ourselves? Fran, a "recovering CEO", successful entrepreneur and an incredible mentor, talks us through the challenges of recognising and addressing the impostor syndrome, as well as the cost that this struggle has on individuals as well as enterprises.
If you are feeling that scary tinkle, or are dealing with the full extent of an impostor syndrome, listen to Fran and especially reach out to her.
https://uk.linkedin.com/in/franferrisockwell
playlist_add
Sep 12, 2021
Profit, pricing and sales in the world of social enterprises
In this episode, our very special guest, Kat Luckock, a Social Enterprise Coach and founder of Share Impact, tackles some of the most challenging topics for social entrepreneurs: profit, pricing and sales.
As social enterprises are born as a way to address social and societal issues, there is often pressure on social entrepreneurs when it comes to recognising the importance of making a profit as this seems to contradict their business purpose. In reality, though, profit is essential to make a social enterprise sustainable while increasing its positive impact. In the same way, getting the price right is essential to ensure not only that social enterprises are not exploited but especially that they can effectively achieve the purpose they set out for in the first place. The other quite unique challenge social entrepreneurs face is how to approach sales in a way that is genuine and in line with the values and goals of their organisation.
Kat Luckock walks us through these challenges and p…
playlist_add
Aug 15, 2021
Career switch: becoming a freelancer
In this episode Hayley shares her experience in transitioning from a good corporate job to her dream freelancing career. This is not an easy kind of journey and Hayley shares the fears she had at the start, as well as her biggest motivators. Now an established freelancer, Hayley also shares important insights on how to get started, how to find the first clients, what are the biggest perks of her new career are as well as some of the pitfalls. In the process, the conversation brought us to discuss important topics such as mental health (and mental fitness!), personal branding and the importance of kindness, authenticity and human connections in business.
Find out more out Hayley https://pt.linkedin.com/in/hayley-smith-translator
playlist_add
Aug 11, 2021
From strategy to logo: the many faces of branding
In this episode Jon, a young, bright, innovative brand expert, walks us through some of the best practices, as well as the perils, of logo design.
From working on the strategy that defines a business visual identity, to the different typologies of logos, Jon shares incredibly useful and practical insights for start-ups businesses and businesses working on their re-brand.
Find out more about Jon's work on his website: www.cultmethod.com
playlist_add
Jul 28, 2021
Neuro-Diversity and the benefits of being truly inclusive
In this episode Mel tackles a quite untouched and certainly challenging angle of D&I: neuro-diversity.
We speak about some of the hurdles as well as the perks of welcoming and supporting neuro-divers talent.
What can be seen as an obstacle in the end can turn up to be your team's winning strategy!
We are so grateful to Mel for sharing her expertise, you can find out more about her work here:
https://uk.linkedin.com/in/behindthelines
https://www.behindthelines.co.uk/
playlist_add
Jul 25, 2021
Startups: 3 business mistakes you must avoid
In this episode, I share 3 business mistakes I made since turning my company into a social enterprise and what I learn from them.
Unfortunately I had to learn the lesson the hard way: a client not paying their bills, a prospect taking the whole programme I designed for her and getting a cheaper supplier to implement it, and a business partner cutting me out of the very same project I called them for.
If anything, I hope that these experiences might be useful to help fellow social entrepreneurs avoid finding themselves in my same situation.
Also, as mentioned in the video, do check https://shareimpact.org/ and listen to Kat's podcast, is packed with invaluable advice for social entrepreneurs.
playlist_add
Jul 16, 2021
Business through the brand lens
In this episode we talk with a brand veteran: With decades working on brand strategy, Kevin guides us through a journey of understanding, building and delivering a strong brand promise for business success. If you are a start-up or an established business owner willing to grow your business, this is the episode for you.
Find out more about Kevin and his business here: https://www.boardwalkhq.com/
playlist_add
Jul 2, 2021
Social enterprise yes or not?
In this episode, Barbara, a passionate lecturer at Derby University, explains why new entrepreneurs might want to consider a social enterprise as the legal form for their new venture. Barbara also talks about the ecosystem of traditional businesses, charities and social enterprises, the challenges and how they work together.
If you are considering to start a business or you already have a business and are considering turning it into a social enterprise, don't miss Barbara's incredible insights!
playlist_add
Jun 12, 2021
Instagram for small businesses - the tips you need from a real Pro
When the student surpasses the teacher: in this episode we talk with Emi, a former digital marketing student and current food influencer on Instagram.
Emi shares some really important tactics on how to be successful on Instagram, but not just that. Emi demonstrates the value of Facebook and how to use it for geo marketing as well as explaining the importance of being niche.
You can find out more about Emi on her Insta @ emi.fooddelight
playlist_add
May 14, 2021
Aude and the importance of personal branding
In this episode, we talk with Aude, the accounting head of a very prestigious bank and one of KnowThyBrand's directors. Listen to the candid interview of a successful woman in business, mum, wife, 'organised person', as she talks about the challenges and the opportunities that lay ahead of many other women in her shoes.
There are so many little gems hidden in this chat, from recalling parents' expectations to owning your personal challenges and fortunes, from admiring other successful people to reminding yourself of your own successes, Aude opens up about what it means to her being a woman in business
#women #Personalbranding #Empowering #Womeninleadership #Inclusion #Equity
playlist_add
May 12, 2021
Introducing Celine - the inspiring Leader IT project manager, mum and board director
In this episode we speak with Celine, one of KnowThyBrand's directors and a driving force of our social enterprise.
Celine shares some of the challenges that women face in IT together with some super tips, not necessarily those we are used to hearing in the field.
Enjoy!
playlist_add
Apr 25, 2021
When Branding meets gender equity
What does branding has to do with gender equity? A lot, it turns out.
From entrepreneurs to women growing within an organisation, from stay-at-home mums looking to going back to work to (the thousands of) women made redundant as a result of the pandemic, a strong brand can make the difference in getting THAT new opportunity.
Stay tuned and you will find out how.
Welcome to our very first new episode!!
playlist_add