The Modern Experience Marketer
Birdeye
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The Modern Experience Marketer is a collection of expert interviews, best practices, tips and ideas to help multi-location marketers convert customer experiences into revenues.
Available episodes
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Jun 9, 2021
Lessons for the Data-Driven Experience Marketer
This episode we talk with Matt Murphy, the Founder and the CEO of Fusion92, a marketing innovation company that he’s been leading for over 20 years.
This episode really goes into depth on the breadth of changes in the modern experience marketer’s world over those 20 years - and how it continues to evolve. Matt provides his informed perspective on everything from the eclipse of advertising to the power of data to the prominence of customer experience in the modern marketer’s day-to-day work life.
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May 27, 2021
Serving Over Selling: Relationship Marketing 101
What does it mean to truly serve customers, rather than sell to them? How does customer relationship marketing start from within - and what results come from doing it right? This episode we talk to *Jessika Phillips*, founder of the NOW Marketing Group and an expert synonymous with the world of relationship marketing.
Our Q&A with her will help you to better build your brand, establish customer personas, bring in referrals from happy customers, and to engage in true, holistic experience marketing - with terrific advice and a framework for building an Experience Marketing-focused organization from the inside out.
Learn more about Jessika Phillips and reach out to her at https://jessikaphillips.com/.
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May 13, 2021
The Do's and Don'ts of Patient Experience Marketing
How has patient experience management evolved in recent years, and how has one of the leading US dental affiliate management companies, *Smile Brands*, been able to successfully navigate this evolution across hundreds of locations? How do they ensure strong online reputation, maintain listings that help every location be found and chosen, and drive extensive patient referrals?
This episode we talk with *Jody Martin*, the Chief Marketing Officer at *Smile Brands*. This particular episode is truly relevant to our listeners because so many multi-location businesses happen to reside in the healthcare sector, in medical or, as in the case of Smile Brands, in dental.
Their challenges in holistically and successfully managing the full patient experience have a few components that are unique to their industry, as you’ll hear - yet most of it applies to anyone in customer Experience Marketing, whether you’re in dental, financial services, retail, automotive, personal services and more.
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Apr 26, 2021
How To Conduct the Experience Marketing Symphony
How do modern multi-location marketers coordinate the many customer touchpoints - online reviews, listings, surveys, chats and more - that make up today's customer experience?
This episode we talk with *Melissa Cameron*, the VP of Customer Acquisition at *National Storage Affiliates*. Melissa takes us through what she calls the "symphony of marketing efforts", a symphony that multi-location marketers need to conduct in order to effectively convert customer experiences into revenue.
She talks about the importance of online reputation management, extracting insights from what customers are saying about you online, and why your Google listing is one of the most important experience marketing tools you have.
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Apr 15, 2021
The Agency Approach to Feedback, Search and Social
Want to hear how a modern Experience Marketing agency counsels healthcare organizations and local businesses on how to be found and chosen online? This episode we're talking with *Bobby Dimovsk*i, the Founder and CEO of *4MJ Social*. He shares how he and his team succeed at building up their clients’ online presence through listings, online reviews, social media and chat.
It’s a great 20 minutes or so of best practices and advice from an agency who definitely have their clients’ best interests at heart, and who are really focusing on what actually works in 2021.
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Mar 30, 2021
How - and Why - to Build a Voice of the Customer Program
The Modern Experience Marketer talks with *Ashley Cash*, the Senior Manager of Customer Experience at *Globe Life*, and we focus on how multi-location businesses can better understand the Voice of the Customer.
Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she’s learned can be applied to your business. We talk about the importance of establishing baselines, setting personas and how your online reviews might just might be the very best source of customer data that you have.
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Mar 9, 2021
Reviews to Revenue: How Listings & Reviews Supercharge SEO
The debut edition of *The Modern Experience Marketer* podcast features a Q&A with *Joey Randazzo*, the CEO of Portland, OR's *Becoming Media*. We talk about how multi-location marketers can use accurate and well-considered business listings and online customer reviews to drive top-of-page SEO results, as well as how Google's algorithm works to reward companies whose customers think highly of them, and who in turn are focused on driving world-class customer experiences.
It's a 25-minute crash course for local and multi-location businesses on how to better be found and chosen online, with tips, advice and best practices for managing your online customer experience.
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