As far as BHAGs go, Eliminating Global Healthcare Inequalities has got to be out there with the best.
Though Alphalake being a British company, it's a little more modest.
"To work towards global health equality."
This is just the fourth part of a strong mission, which aside from being a key part of founder Olly Cogan's aspiration, has had the unintended benefit of being a strong attractor for talented employees.
This episode of the Karmic Capitalist podcast ranges from the macro of where Capitalism may need some fixing, to the micro of how Alphalake prioritises between immediate and longer-term needs.
Along the way, we take in some great comments ("Bill Gates didn't set up Microsoft with the Bill and Melinda foundation in minds. He probably set it up to make money and stuff it to IBM" is a personal favourite!), and dives a little into the tech of the opportunities for RPA and Microsoft Teams in healthcare.
Olly closes with a great question as to why the NHS isn't viewed as this cool organisation to work in, given the level of dynamic thinking, innovation and problem solving that goes on underneath the glacial-moving reputation.
Listen to this episode of a startup on its journey to achieving a great purpose.