We talk to legendary AFC Wimbledon Commercial Director Ivor Heller.
He talks about the franchising of the club, his involvement from day one and why he fell in love with Wimbledon.
He describes the chance sponsorship deal with Football Manager, the extraordinary relationship with American influencer John Green and the broad appeal of the club well beyond the usual League 1/2 reach.
Ivor tells us about Wimbledon's plans for the future, the mascot on a stag do/bachelor party and the old legends who still attend games.
A discussion about righteous indignation, the support of the broader football community and one man's love for his club.