We talk to founder and CEO of sports betting company Smarkets Jason Trost. He talks about the betting landscape in the UK, why companies are being put under pressure by regulators, and the failure of the industry to offer fair prices. And he gives his views on the US betting scene, what's legal, what's coming and where soccer sits in all of that.
Jason talks about the link between participation and betting volumes, how soccer has some natural benefits that will help it grow in the US and we compare how odds are presented in the US and the UK.
An honest assessment about a fast growing sector and its relationship to sports.