In order to be decisive in the ever-changing MarTech game, marketers must pay more attention to the customer behavior and decide was is relevant to decide what tools you need to adopt. Scott Brinker, Scott is the VP of Platform Ecosystems at Hubspot, Editor and Chief of MarTec blog, and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, shares his perspective.
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