B2B Content Show
Jeremy Shere
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If you're a B2B marketer, you know that Content is King! And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content is everything, and it's everywhere, washing over everything and everyone in a great and stormy sea of videos, podcasts, blog posts, newsletters, social media posts, white papers, webinars, case studies, tweets, tik toks, photos, icons ... The list is endless!This plethora of digital marketing channels presents B2B marketers with great opportunity and also a huge challenge. There are more options than ever for building brand awareness, establishing thought leadership, and engaging buyers and decision makers. But all of those channels need to be fed a steady diet of relevant, high-quality, authentic and original content that delivers maximum ROI.In this show, we explore the art & science, the opportunities and challenges, of producing B2B content, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIAnd much more!Join me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.
B2B Content Show
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