Niche Opportunities - Your Marketing Co. (#38)
Play • 24 min

“There’s a totally different way of doing business right now, and you’ve got to embrace that.” - Bo McDonald

Thank you for tuning in to episode 38 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest today is Bo McDonald, President at Your Marketing Co. The core mission at Your Marketing Co. (YMC) is to help credit unions strategize and uncover unique opportunities. The YMC team finds niches within the credit unions they work with to focus marketing efforts on ideal members. Bo also shares the one rule he gives credit unions on the first day of working together that is necessary for continued growth. YMC offers strategic planning, branding, and marketing for credit unions that seek innovation, relevancy, and growth. 

In this episode, Bo speaks about taking the necessary measures to refine or revamp a credit union’s brand. He expresses the importance of being intentional and asking questions to gain perspective when creating a marketing plan and making changes. Listen to Bo share key insights about the future of financial services when it comes to the member experience and redefining what marketing is.  

Tune in to hear how you can ask more precise questions of your members and staff to solve the actual problem and improve marketing results going forward. According to Bo, marketing is constantly changing and will continue to change from what is trending right now. He discusses the value in providing ease in services, evaluating marketing plans regularly, and inspiring change.

As we wrap up the episode, Bo talks about antique rocking chairs, his favorite radio station that brings him joy, and one of his favorite books that he even shares with clients. Enjoy my conversation with Bo McDonald!

Find the full show notes on

Connect with Bo:
Bo McDonald, President at Your Marketing Co.   
LinkedIn | Twitter
Your Marketing Co.:
LinkedIn | Twitter | Facebook | Instagram

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