Website Conversion - BloomCU (#6)
Play • 29 min

Thank you for tuning in to episode 6 of The CUInsight Network, with your host, Randy Smith, Co-founder of In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Derik Krauss, Co-founder of BloomCU. Derik shares what he wanted to do growing up and his journey into the credit union industry. He also shares tips on how BloomCU helps credit unions turn leads into lifelong members by optimizing their website with results-driven designs.

Derik discusses the extensive research his team does examining modern design and technology in various industries to assist leaders with enhancing their digital member experience. He believes that credit unions should have an established end goal and use a web platform that can be continuously improved. 

Listen in as Derik shares some challenges credit unions face with retaining a younger field of membership and the five conversion steps he uses to mitigate this challenge. In order for credit unions to stay ahead of the curve and have a competitive advantage, Derik explains that the website should always offer value and be easy to navigate.

During the rapid fire questions we learn what Derik loves to do with his family; something many people would enjoy. We also learn about a recent purchase Derik made for his son that he actually uses the most and who he thinks about when he hears the word ‘success.’ Enjoy my conversation with Derik Krauss.

Find the full show notes on

Connect with Derik:
Derik Krauss, Co-founder of BloomCU
LinkedIn | YouTube

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