Jul 23, 2021
How to successfully morph from DJ to record label boss (with Elliot Ireland)
James Welch (Masterlink Productions) and Stefan Redtenbacher (Redtenbacher's Funkestra) talk to Elliot Ireland, director of Pedigree Cuts, musician, engineer, producer, DJ, songwriter and all-round music lover.
Elliot takes us back to his University days and how he and his partner in crime Alex Rizzo have organically developed from Breakbeat/House DJs to being signed to Ministry of Sounds FSUK Breakbeat label, creating million selling hit records, forging their own record label Jalapeno Records and ultimately setting up their own label Pedigree Cuts.
Pedigree Cuts is a Hybrid Commercial Record Label and Production Library. Artist roster Includes Goldie, The Brand New Heavies, Skeewiff, Elliot Ireland, Purejunk, Kid Creme, Shawn Lee, Yola Carter, Deadly Avenger, Ulrich Schnuass, Si Begg, Vanessa Contenay and many more.
Besides having released their own artist records under the name of Skeewiff, their global DJ'ing duties led to collaborations with the likes of Alison Limerick, Eminem…