Apr 8, 2021
Future of Search: Writing for robots who read and humans who don't with Barry Schwartz
Search is getting harder, especially when we're told to write for humans who don't read, not for robots who do. In this episode of Optily Radio, we have Google expert, Barry Schwartz, and Optily's resident Google Guy, Randall Glick, on to talk about Google news and trends: cookie-free Chrome and FLoC, how link building has become a lot more complex, and what steps companies can take to ensure they're ranking for the terms that matter to them.
Barry Schwartz is the founder of Search Engine Roundtable, News Editor of Search Engine Land, and CEO of Rusty Brick, a Web service firm specializing in customized online technology, based out of New York. He’s worked in Search for almost 2 decades and has spoken, moderated, and coordinated at many a search marketing conference. In 2019, Barry won the Outstanding Community Services Award from Search Engine Land and in 2018 the US Search Personality Of The Year award from US Search Awards.
Randall Glick is the Product Manager at Optily. He's wo…