In today’s episode we are diving deep into the secrets of writing a powerful press release so you can raise awareness and support for your issue and organization while cutting through all the online noise bombarding your intended audience.

If you think Press Releases are old news think again. In this episode we cover:

• Writing headlines that get clicked
• How to retain control of your message
• Repurposing your press release for social media
• The best way to use quotes
• And how you can discover what reporters are currently writing about so you can pitch your message to a news outlet that is already looking for the story you want to share.

My Guest:

Michelle Vroom is a Marketing Coach with more than 15 years of experience with nonprofits, agencies, and big corporations. Now she helps small business owners market themselves. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building.

You can learn more about Michelle and her marketing services here http://michellevroom.com/  or at the Market Like a Boss Group on Facebook.  She can also be reached at michelle@vroomcommunications.com.

About the Host:

Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.