Kyle Smaine Pro Skier
Play • 47 min

What’s the difference between sponsorship and marketing?

Should we be asking, “What are sponsorships?”

Maybe we should know “What is marketing”.

At the end of the day what is the difference between the two? You may not like our answer to this question. As kids we dreamed of being sponsored by big companies and riding the rest of our lives as sponsored athletes. As adults we believe that sponsorships are only for the top athletes. Maybe our guest today can answer the question “What’s the difference between sponsorship and marketing?”

Kyle Smaine is the first Professional Skier that graced us with his presence to date. Sort of out of the norm but in reality he fits perfectly in with all of our other guests. He has crushed it in ski competitions and has pushed himself to raise the bar while taking home some bling from the events. I was blown away with what Kyle had to bring to the table when it comes to landing sponsors and building the best relationships inside action sports.

This is a podcast that needs to be put on repeat.


Join The Action Sports Club at ASCARMY.COM/PODCAST so you too can land sponsors and spend more time riding. 

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