How often do we hear our friends (or maybe we are the ones that say it) "I treat my body like an amusement park"?
This can only take us so far! Our bodies are similar to nice cars. You have to make the inside look just as good as the outside. And so Nutrition is so very important, especially to an athlete!
I am stoked to bring this episode to you because not only is the guest a marketer in the nutrition industry, but he is also an Olympian! He has made his way to compete more than once across the globe in the Paralympics. Tyson is a big guy and has a big heart that needs the right type of fuel to keep him going. Nutrition is vital to his performance and yours!
With a degree in marketing, Tyson utilizes his skills to help along with brands in Action Sports. Starting off with Woodies Racing in the Snowmobile industry, Tyson has the knowledge and understanding of what it takes to be sponsored. Marketing is the #1 asset to grow a company and generate reoccurring revenue year after year after year. So matched with his talents in both marketing and nutrition, Tyson will teach us a thing or two about what it takes to be a top performer in our industry.