The Near Memo
The Near Memo
May 14, 2021
Shopify makes the case for local ecommerce, Why do consumers desire to buy local but still buy at Amazon?; How did Google win the review wars vs Yelp?
Play • 26 min

Part 1 Shopify makes the case for local ecommerce

A report with a soup-to-nuts discussion of  shopping and commerce trends, including online vs. offline, social commerce, retail experiences, payments and banking services. One interesting finding: retailers with local pickup/delivery options saw 13% - 19% higher online conversions. Apparently the Japanese are the least likely to support shopping locally

 Why do consumers desire to buy local but still buy at Amazon? 
Most consumers say and often feel that they want to support local businesses. Yet their actions often belie that feeling as many continue, whether due to convenience or inertia, continue to spend with national chains and e-commerce

How did Google win the review wars vs Yelp? 

Rand Fishkin notes that he things it is due to Google's abuse of their monopoly status. We argue that it is much more complicated than that with various market forces, consumer desires and legal standards playing a roll in addition to whatever Google might have done. 


Episode 15
With David Mihm, Greg Sterling & Mike Blumenthal
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. 

More episodes
Search
Clear search
Close search
Google apps
Main menu