The Near Memo
The Near Memo
Apr 23, 2021
Zagat reviews, but shorter & more visual, rise from the Google ashes; The FTC ability to levy fines as a deterrent is knee capped by SCOTUS; Apple privacy changes AND review capability coming this week.
Play • 22 min

Episode 12: 
Zagat reviews, but shorter and graphic appealing, rise from the Google ashes; The FTC ability to levy fines as a deterrent is knee capped by SCOTUS; Apple privacy changes AND review capability coming this week.

Zagat, bought by Google in 2011 for their 30 point system, then discarded by Google is re-entering the food reviews market with more image heavy, briefer review and a 10 pt scale. Can they succeed again?

The FTC, after looking like they were going to get tough on fake reviews, has had their main enforcement hammer, $ fines, taken away by the Supreme Court in a 9 - 0 decision. They are already before congress requesting reinstatement of the ability to fine offenders. 

Will Apple's reviews have a market impact? Will their preference for curation allow them to keep their reviews trustworthy? Will Google EVER get their local review moderation act together? 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. 

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