In this episode, Bruce Burtch joins us and shares his wisdom and vast experiences in Cause Marketing.
For over 30 years, Bruce has helped for-profit and nonprofit organizations develop win-win partnerships which maximize their strategic marketing and fund development success. A nationally recognized cause marketing expert, he designed the most successful campaign on emergency preparedness in the country through a partnership between Pacific Gas & Electric and the American Red Cross, raising over $1Million, garnering over $3Million in earned media, resulting in an unprecedented 1,000,000 people being trained.
In fact, Bruce is referred to as the Father of Cause Marketing.
After spending some time with him and hearing his story, there is no doubt why. Bruce is very generous with his time and shares some valuable insights with us. You can also access the free resources he references at his site bruceburtch.com.
Join us to learn more about Cause Marketing and why it matters so much to our success as nonprofit leaders.
Brought to you with ❤️ by the team at Rally Corp - Mobilize Your Mission™ with Rally.