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Channing + Makenzie
A high-level take on specific business topics for first time entrepreneurs. The hardest part is getting started, but Channing + Makenzie provide resources, anecdotes, and lessons learned to ease that process.
Jul 20, 2020
Gordon Droitcour pt. 2
We check back in with Gordon and how his business is doing during the pandemic. Last time we talked we discussed him potentially partnering with another company, so he gives us an update on what happened there. We also discuss how the live music industry may look in the future.
Jul 2, 2020
Is This What the Right Move Feels Like?
You know those days when everything feels like it's falling into place? We were grateful to have one, especially in these continued wild times, so we went more off script than ever. This episode is all about what our pandemic pivot has been like for our company and we also reflect on previous pivots made. It's been unnerving to build a business during this time, but there have been lessons learned and experiences made that we wanted to share with you!
Jun 25, 2020
We Rebranded...And It Was a Long Time Coming
The better the brand, the better the business...right? While a beautiful brand isn't the only thing that makes a business, it is a very important piece. A well thought out brand gives your customers confidence that you can do what you say you can, and our brand...was not cutting it. In this episode we discuss what exercises helped us prepare for the rebrand, the creative journey itself, and tips and tricks we learned from a top notch branding agency.
Jun 18, 2020
We Co-CEO and Here's Why
Our roles have changed a lot while building our company. Sometimes it was forced due to our business’s evolution, and at other times it was decided as we found a better path forward. We wanted to be open and honest about all of it. On this episode, we talk about becoming Co-CEOs together this year, and why we insist that our team members act as leaders alongside us as well.
Jun 10, 2020
Running a Business in a Pandemic
Season 3 is here! We had to get creative and record this without our typical production resources due to the pandemic. It definitely makes this episode that much more candid on what we are all experiencing in the world today. In this episode, we talk about what it's like to have a pandemic hit your business from all sides (aka ours), how we have grown our business since last season, and how we are now repositioning for the future of events. You know what they say, when the going gets tough...add COVID-19!
Jul 3, 2019
Q&A with Makenzie + Channing
And that's a wrap, season 2! In this final episode we answered questions that were submitted throughout the season via firstname.lastname@example.org. As always, please reach out if you have any further thoughts/questions or want to talk through pain points when growing a business.
Jun 14, 2019
Partnerships with Gordon Droitcour pt. 1
We have found that one of the most exciting yet difficult parts of growing a business is determining what kind of partnerships actually make sense for your company. And how do you know if they are strategic and will complement your company? This episode is part 1 of Partnerships with Gordon Droitcour and how he began to think through this process for his business, Cour Design. More on Cour Design: "Put simply, we are dreamers and creatives with the technical and logistical backgrounds to pull off the impossible. We design for the big and small. We work with management teams to scale emerging artists to the big time and with in house infrastructure to handle design for the largest tours out there. Concert creative direction, lighting design, content, and music videos."
Jun 5, 2019
Building a Sales Team with Chris Becker
There is truly a method to the madness when it comes to executing sales goals and building a sales team. Not only are there metrics to base your goals off of, but also intrinsic motivators that are unique to each individual that's a part of your team. Chris Becker is an expert on these topics and we are excited for you to hear from him on this episode of Freshmen Founders.
May 30, 2019
Passion → Full Time Business with Nathan Brown
Attention all creators: if you're wondering how to take the next steps in making your passion/creative outlet/hobby a full time business, this is the episode for you. Nathan Brown is an incredible artist that took all of his knowledge from previous career experiences and implemented these lessons into his full time business as a public artist. Nathan is commissioned and travels all over the world to share his mind opening murals and unique designs. To learn more about Nathan Brown, check out: www.19ss.net
May 22, 2019
Digital Strategy with Michael Sloane
In this episode we discuss all things digital strategy (and what that actually even means) and how to effectively market your business as a brand. Michael has an impressive background in digital strategy for all different types of businesses, especially in the music industry which we love. He started in project management, moved to interactive marketing, did a lot of cool stuff in between, and is now overseeing his own company, Streaming Promotions - a music placement and streaming company.
May 15, 2019
Traditional Capital with Brad Peterson
This is the third episode on fundraising for your startup (part 1 and part 2 are in season 1). We dive into traditional capital options like utilizing a line of credit or a loan to grow your business, and why this might be more beneficial than initially working with investors. Brad Peterson is the Vice President of Music & Entertainment at Regions Bank and is a huge advocate for artists and entrepreneurs. Brad has changed the game for us in our business and we wanted you to hear directly from the source.
May 8, 2019
A Few Things We Wish We'd Known Earlier
This episode is short and sweet. We learned the hard way on a few finer business details that are need to know, so we wanted to share them with you. Some would say it's boring stuff, we agree, but at least try to make it semi fun.
May 1, 2019
Expanding with Clint Smith
This episode of Freshmen Founders is all about expanding your business. Clint Smith, former co founder and CEO of Emma, joins us and shares how he and his team strategically took their company from start to acquisition.
Apr 24, 2019
Hiring with Tyler Newkirk
Freshmen Founders hears from the VP of operations at Gun.io, Tyler Newkirk, on how Gun.io hires well for their clients and for their own business. There is so much that goes into hiring the best candidates for your team, and we learn about what to pay extra attention to in this episode. What's Gun.io? Gun.io began as a way to connect open source software developers with awesome gigs. Today, they support thousands of freelance engineers in their quest to provide immense value to teams.
Apr 17, 2019
Branding with Brian O' Connor
Season 2 kicks off with Good Dye Young co founder, Brian O' Connor, as our special guest. We talk through building a timeless brand and how it should evolve with your company's growth. What's Good Dye Young? "Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime stylist and makeup artist, Brian O’Connor. The two became best friends through years of creative collaboration and developed GDY as a hair color brand with a vision to create a community around self-expression, color and happiness about being who you are. GDY is an extension of their shared passion to provide a brand that breaks down that wall of just being a company, and creating a community you can be a part of, empowered by tools that encourage your freedom of self-expression."
Jun 6, 2018
Season 1 Finale: Q+A
In the final episode of season one on Freshmen Founders, Channing and Makenzie answer questions that listeners have sent in and asked in the past few weeks.
May 30, 2018
How to Create Your Network + Press
Half of a startup's initial success is based on meeting the right people and having a compelling story. In this episode, Channing and Makenzie talk through how they effectively built their network and grew awareness solely on press.
May 23, 2018
When is the right time to get office space? Is it necessary for startups to have a dedicated space to work? Channing + Makenzie talk about their experience with getting an office, co working spaces, and working from home.
May 16, 2018
Don't Be Afraid to Pivot
Entrepreneurs are often scared to admit they need to "pivot" in their business, but Channing and Makenzie believe it is a must! This episode is all about how to test and edit your business model effectively.
May 9, 2018
Building Your MVP
Startups can die by never leaving the idea phase. We have to get out of our own head and showcase our business to customers, review the feedback, and then revise when needed. It's a never ending process that all starts with your Minimum Viable Product. In this episode, learn all about what to watch out for when building your MVP.
May 2, 2018
Raising Investment Pt. 2
This episode continues the conversation on investment. Channing and Makenzie discuss angel investors, convertible notes, raising money in different parts of the country, and venture capital.
Apr 25, 2018
Raising Investment Pt. 1
This episode is an introduction to raising investment for your business the first time. Channing and Makenzie talk through bootstrapping, family and friends money, bank loans, and a few extra fundraising options.
Apr 17, 2018
Identify Your Weakness to Maximize Your Team
Two or more is greater than one when it comes to building a business. As much as we would like to think it's possible, a solo venture is seriously difficult. But then how do we choose the right people to join the team? In this episode, Channing and Makenzie chat about their partnership and what they had to work through to keep the relationship successful.
Apr 3, 2018
Validating Your Idea
Channing + Makenzie have learned and identified 6 key questions that every entrepreneur must answer in order to determine if their idea can become a viable business.
Mar 28, 2018
Freshmen Founders: Our Story
If we are going to talk all about the major mistakes made and lessons learned while building our business, we figured we should give some background on who we are and how we got started.