Inside Food: Episode 6 – Data and Customer Analysis
Play • 38 min

Data – how to gather it, how to interpret it, and how to use it to inform your business strategy – is the hot topic in the penultimate episode of Inside Food. Host Ruth Hegarty makes sense of the numbers with Karl Purdy of Coffeeangel in Dublin and Louise Palmer-Masterton of Stem & Glory in Cambridge and London.  


You can find a range of tools to help you analyse your data in Fáilte Ireland’s new Breakfast Innovation Toolkit.  

A full transcript of this discussion is available on



Ruth Hegarty (egg&chicken consulting) is a consultant and facilitator focused on food, farming and sustainability in business and policy. 

Karl Purdy is Founder and Managing Director of Coffeeangel, which spans five locations across Dublin city centre and a thriving online business. 

Louise Palmer-Masterton is Founder of Stem & Glory, a vegan restaurant group with premises in Cambridge and London. 

Listen to a particular topic: 

01:10 – What is data? 
04:18 – How to gather data 
07:02 – Understanding data systems 
11:11 – How data informs strategy 
17:49 – Gaining customer insights 
26:10 – Utilising marketing tools 
31:19 – The importance of customer interaction 

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