Apr 5, 2022
Cargo Owners make the first move
*Our guest this week, Geraud Pellat de Villedon, Head of CSR for the supply chain at Michelin, joins us to bring a new perspective on the shipping industry. Michelin, the French tire manufacturer, is one of the largest shippers worldwide, transporting 240,000 TEUs per year. This company has been a leader in innovating ways to be greener since they introduced their **green tire technology** in the early 90s. Now, they are delving even deeper and making their supply chain environmentally friendly as well. *
*Michelin is part of **Cargo Owners for Zero Emission Vessels** (coZEV), which is a coalition of companies that seeks to accelerate maritime shipping decarbonization. However, unlike other companies within the coalition, Michelin refuses to wait for shipping companies to propose a solution and has instead sought out low carbon transportation for their cargo. *
*Michelin, among a group of 12 European cargo owners, has made a call to bid for a tender to move 1,000 TEUs weekly from Europe to the US on wind-powered vessels that reduce CO2 emissions by 50%. The selected shipping company would fulfill these requirements under the most optimal combination of lead times, carbon dioxide emissions reductions, and cost. Yet a key question remains: why have they chosen to harness the wind instead of opting for low carbon fuels? *
*Tune in for this episode as we discuss Michelin’s motive for taking such an initiative and how corporate social responsibility fits into the supply chain.*
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