Phil Werz - President & CEO of the Convention and Visitors Bureau
Play • 1 hr

Phil Werz is the President and CEO of the Convention & Visitors Bureau (CVB). Located in Moore County, NC, the CVB is the county’s official destination marketing organization, and develops and implements strategies that enhance the economic and brand value of tourism to the benefit of visitors and residents alike.

In this episode, Joe and Phil discuss the range of events and activities that are unique to this area that are responsible for tourism.  In the Sandhills, golf is still king, but it is interesting to know what other events the CVB focuses on to market Moore County as a must-visit destination.

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