HECK: The Bold Brand Bringing a Family Touch to the Supermarket with Andrew & Jamie Keeble #50
Play • 50 min

While their product range is always growing, if you know sausages then you most likely know HECK. 

There are some incredibly strong family roots behind a brand that’s using its power to highlight great causes, something that’s clear to see from spending time with Andrew & Jamie Keeble.

Balancing father-son and boss-employee dynamics, Founder Andrew and Head of Sales Jamie join us on It Runs In The family for a peek behind the scenes of a business with such a strong long-term outlook.

This episode covers:

  • The ‘What the Heck’ ambition that’s driven the brand’s success
  • Lessons from Andrew’s previous business that he’s taken forward
  • The boss-employee dynamic vs the parent-child relationship
  • Why delegation and a long-term outlook are key to their decisions
  • Marvellous campaigns to raise awareness and funds for charitable causes
More episodes
Clear search
Close search
Google apps
Main menu